News

Accenture Song links staff promotions to AI use

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

The industry’s creative confidence is under attack. Here’s how we fight back

The rise of AI is undermining the confidence of creatives. But human traits such as vulnerability and intuition – which can never truly be replicated by machine learning – are often what power great creative output.

Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers

The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More

Dig-In Deliver A ‘Refreshing’ Start to Uni Life

Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...] The post Dig-In Deliver A ‘Refreshing’ Start to Uni Life appeared first on ExchangeWire.com.

EscalaX Reinforces its Privacy & Compliance With BidSafe One

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...] The post EscalaX Reinforces its Privacy & Compliance With BidSafe One appeared first on ExchangeWire.com.

Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer

In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. The post Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer appeared first on ExchangeWire.com.

5 key agency and marketing job moves—and why they matter

Here are the executive moves you need to know this week.

What separates agencies winning 2026 reviews—and how specialization is leading them to success

More than 10 industry experts share where the highest-value opportunities lie and what separates agencies winning these searches.

Apple TV lights up L.A. night sky with monstrous ‘Monarch’ drone show

Some 3,000 drones formed towering Monsterverse figures in a record-setting aerial show on Friday.

How one creative overcame rejection and broke into advertising at 40

A mantra repeated during a crucial moment helped one creative get hired at BBDO.

Apple TV - Monarch: Legacy of Monsters - The Tallest Drone Show

Apple TV - Monarch: Legacy of Monsters - The Tallest Drone Show BTS

HubSpot Acquires YouTube-Based Media Brand Starter Story

The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.

Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.

Is the 14% slump in creative agency headcount a sign of permanent decline?

The IPA Census shows creative and non-media agencies suffered the greatest drop in staff numbers in 2025.

How Agentic AI Can Break In The Real World

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […] The post How Agentic AI Can Break In The Real World appeared first on AdExchanger.

In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record

A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.

Walmart says AI users build 35% bigger baskets than others

Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.

Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again

Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.

Zero-click reality is rewriting the rules of search for brands

Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.

As it ramps up push to fund AI bets, Meta makes a new play for agencies

Even in the age of Advantage+, Meta needs agencies.

Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults

What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.

FTC Proposes Ban on Surveillance Pricing Practices

The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.