People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts

If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus, […] The post People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts appeared first on AdExchanger.

Last updated Jul 2, 2026 by ATDb automated enrichment