Are usernames WhatsApp’s path toward becoming a creator hub?

On June 29, Meta asked its users to get a handle on their handles, because usernames are coming to WhatsApp. Rather than using their phone numbers as their in-app ID, WhatsApp users can now reserve a username that includes an @ sign. The change will make WhatsApp URLs resemble usernames on platforms like YouTube and TikTok, where the @ sign is the typical starting point for handles. Visit Tubefilter for more great stories.

Last updated Jul 1, 2026 by ATDb automated enrichment