News
21,114 articles covering the AdTech ecosystem
Allstream Energy Partners Expands AI-Optimized Website Development Division to Meet Growing Demand in GEO / AEO Services
Expanded division helps companies improve visibility across AI-powered search platforms including ChatGPT, Gemini, Claude, Perplexity, Grok, & AI Overviews Allstream Energy Partners announced the expansion of its AI-Optimized Website Development Division in response to growing demand for Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-ready websites designed for discoverability across both traditional search engines and emerging […]
WPP Announces Expansion Plans for WPP Enterprise Solutions, Its Global Business Unit for AI-Driven Transformation
WPP Enterprise Solutions established as a leading growth partner for organisations navigating AI-powered digital transformation. WPP announced its expansion plans for WPP Enterprise Solutions. The move further establishes the business as a leading enterprise growth partner for organisations looking to transform how they connect with customers, scale operations and unlock growth in an evolving AI-powered […]
Alvaria Launches Integrated Outbound Compliance Solution for Zoom Contact Center
Alvaria, a leader in compliant customer outreach and engagement, announced the general availability (GA) of its integration with Zoom. This milestone brings enterprise-grade outbound engagement and compliance capabilities to Zoom Contact Center customers through the Alvaria Intelligence Platform (AIP). This release delivers an integrated solution for the design and orchestration of proactive, multi-modal campaigns to […]
Docsie Introduces AI Avatar Presenter That Transforms Enterprise Knowledge into Interactive AI-Led Training
Docsie’s AI Avatar Presenter transforms videos and documentation into interactive AI presenters that train employees and answer questions in real time. Organizations invest thousands of hours creating employee onboarding sessions, compliance training, technical documentation, product demonstrations, and internal knowledge. Yet once that knowledge is recorded, much of it becomes difficult to search, update, and reuse […]
Sprinklr Announces Thomas Addis as Chief Revenue Officer
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that Thomas Addis will join Sprinklr as its Chief Revenue Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read. “What stands out to me about Sprinklr is the combination of a powerful platform, a clear strategy, and a team that’s ready to execute,” […]
Kentico Reports AIRA Customer Adoption Nearly Quadruples in the First Half of 2026
Growth driven by rapid adoption of AIRA and Kentico’s Agentic Marketing Suite, helping marketers scale content operations with AI-powered assistance. Kentico, the content management and digital experience platform provider, today announced significant growth in customer adoption of AIRA, its AI-powered marketing assistant, and the Agentic Marketing Suite released during the first half of 2026. As marketers […]
Cutback Launches Selects, an AI Pre-Editing Tool for Professional Video Production Teams
Company reports up to 60% reduction in editing preparation time for long-form video production workflows. Cutback, a video editing software company and developer of the Premiere Assistant plugin, announced today the launch of Selects, an artificial intelligence tool designed to automate pre-editing tasks in professional video production. The tool is built to handle multicam footage syncing, transcription, […]
BuzzVoice Launches Redesigned Website with Updated Navigation and Checkout
Social media growth platform reorganizes its site to simplify service selection and ordering BuzzVoice, a social media growth platform serving creators, marketers, agencies, and brands, today announced the launch of its redesigned website. The updated site introduces a revised visual design, reorganized navigation, an updated checkout process, and changes to how the company presents its […]
New WordPress Plugin Safely And Easily Connects AI To Your Website via @sejournal, @martinibuster
WPVibe WordPress plugin makes it easy to connect virtually any AI to your WordPress site and safely edit virtually anything. The post New WordPress Plugin Safely And Easily Connects AI To Your Website appeared first on Search Engine Journal.
Anthropic’s Claude Fable 5 Is Back With New Usage Limits And Safeguards via @sejournal, @martinibuster
Anthropic's Claude Fable 5 returns with 50% usage limits and a new classifier that may result in false positives. The post Anthropic’s Claude Fable 5 Is Back With New Usage Limits And Safeguards appeared first on Search Engine Journal.
88% Of Companies Use AI As A Tool, Only 12% Built A System via @sejournal, @gregjarboe
A global study of 6,100 organizations reveals most AI adoption is still surface-level, and the gap is widening fast. The post 88% Of Companies Use AI As A Tool, Only 12% Built A System appeared first on Search Engine Journal.
Pinterest is Seeing Incremental Spend From TVScientific Advertisers
Earlier this year, Pinterest completed its acquisition of TVScientific, a CTV performance ad platform. The social sharing site then brought its audiences off-platform for targeting in CTV environments, and last month launched Creative Advisor, an AI-powered creative optimisation tool for CTV advertisers. In Cannes, VideoWeek caught up with Chip Jessopp, VP, GM Programmatic Ads Sales Read More
Why ITV Steered Clear of Hydration Break Ads at the World Cup
Hydration breaks at this year’s FIFA World Cup have proven controversial, with viewers expressing frustration at the ad breaks that some broadcasters have inserted into the three-minute pauses. British broadcaster ITV has chosen not to do so, and Kelly Williams, ITV’s MD of commercial, says it comes down to respecting the audience experience as well Read More
From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth
Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player... The post From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth appeared first on ExchangeWire.com.
Atlantic NY offers a ‘Riviera Rebate’ to brands that didn’t go to Cannes
The agency is offering 10% off its fee to add to the savings that potential clients already accrued.
Australia’s Gage Roads Brew Co. designed a surfboard filled with beer
The surfable board holds 10 liters of ale, turning an argument about surfboard volume into a fun stunt.
Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
The rip-and-replace pitch is out of step with today’s buyers
The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path. The post The rip-and-replace pitch is out of step with today’s buyers appeared first on MarTech.
Anthropic’s Claude Sonnet 5 Is “Near-Opus Intelligence” For All Plans via @sejournal, @martinibuster
Anthropic releases their new Sonnet 5 as the default model for all plans, including the free tier, plus introductory pricing on tokens. The post Anthropic’s Claude Sonnet 5 Is “Near-Opus Intelligence” For All Plans appeared first on Search Engine Journal.
The 4-Step Test That Catches AI Errors Before They Shape Your Strategy via @sejournal, @alexanderkesler
AI outputs can appear authoritative while containing costly errors. This four-step protocol helps teams verify AI conclusions before making decisions. The post The 4-Step Test That Catches AI Errors Before They Shape Your Strategy appeared first on Search Engine Journal.
UK shop Dept surges in June global indie league
Meanwhile, Horizon Media extends its lead.
‘Waiting for something that never seems to happen’: the toll long pitches are taking on agencies
Campaign’s School Reports data reveals pitches took an average of almost three months last year. With rising costs and shops winning only about half of the reviews they participate in, how are agencies coping?
UKTV appoints Matt Berry as general manager for marketing
Role is a new one for the broadcaster.
Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales
Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as [...] The post Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales appeared first on ExchangeWire.com.