News
11,365 articles covering the AdTech ecosystem
Enterprise SEO Operating Models That Scale In 2026 And Beyond via @sejournal, @billhunt
Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance. The post Enterprise SEO Operating Models That Scale In 2026 And Beyond appeared first on Search Engine Journal.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results appeared first on Search Engine Journal.
Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest. The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.
Currys unveils social film mocking Canadian curling drama
Fabric Social created the video.
McCann London completes creative leadership line-up with Leo UK and NCA hires
James Millers, Charlotte Prince and Loriley Sessions are joining the agency.
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent’s strategy to offer advertisers unified access to [...] The post Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising appeared first on ExchangeWire.com.
Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.
Telemundo’s Spanish-language FIFA programming is an advertiser’s dream
The network is bringing people together for the global cultural moment everybody will be watching.
Watch the newest commercials from Chipotle, TurboTax, Disney+ and more
Chipotle says its Chicken Al Pastor is “where fire meets flavor.”
EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
Why I Returned Six-Figures in Media Rebates To Clients In 2025
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.
Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit
Roku names new ads leader following Jay Askinasi exit late last year.
Scared Sheetless of Taylor Swift
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer. The post The competition for brand visibility has moved to AI search appeared first on MarTech.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. The post The GTM spending problem no one wants to admit appeared first on MarTech.
Will AI make your CRM more effective?
CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams. The post Will AI make your CRM more effective? appeared first on MarTech.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. The post Airbnb says AI chatbot traffic converts better than Google appeared first on MarTech.
AI In Advertising: What’s Real Beyond The Buzz
AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree […] The post AI In Advertising: What’s Real Beyond The Buzz appeared first on AdExchanger.
Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
How To Set Up AI Prompt Tracking You Can Trust [Webinar] via @sejournal, @lorenbaker
Explore the essentials of AI prompt tracking. Discover strategies to improve your visibility in AI search engines and analytics. The post How To Set Up AI Prompt Tracking You Can Trust [Webinar] appeared first on Search Engine Journal.
Popeyes UK picks media agency
Appointment follows a competitive pitch.