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11,365 articles covering the AdTech ecosystem
ISBA updates advice on proprietary media amid the rise of “bundled solutions”
The guidance, which supports ISBA’s Media Services Framework, has been welcomed by IPA.
"Creative" really needs to go back to being an adjective, not a noun
"Creative" as a noun is slapped on to any and all advertising, regardless of merit. Adland has lost touch with its use as an adjective, one that distinguished between the run-of-the-mill and the creatively inspired.
David Lloyd Clubs launches creative review
TBWA\Manchester is the incumbent.
Kimberly-Clark moves entire ad account to McCann
FCB London originally held the account.
Apple Embraces Video Podcasting with New Tools and Video Ads
Apple has announced it is introducing new video podcast capabilities to its Apple Podcasts platform, embracing the convergence of audio and video through new tools which will streamline the video experience on the app, while also adding new video advertising capabilities. While podcasters have already been able to upload video versions of their content to Read More
Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline
In today’s Digest, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline The post Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline appeared first on ExchangeWire.com.
Is CTV Really Advertising’s Premium Pasture?
Shirley Marschall is back - this week she's looking at why CTV reminds her of a joke about a cow... Here’s a story about Kuh Elsa: A butler informs his employer, the Count, that one of his cows has died. The [...] The post Is CTV Really Advertising’s Premium Pasture? appeared first on ExchangeWire.com.
Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...] The post Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation appeared first on ExchangeWire.com.
How Columbia Sportswear reclaimed its marketing edge—from calling out flat earthers to selling bear poop beer
Matt Sutton, senior VP and head of marketing at Columbia Sportswear, joins the Marketer's Brief podcast.
Acadia is returning media rebates to its clients—and lighting a fire under other agencies to do so
The independent agency Acadia is returning media rebates to clients, shining a light on one of the industry's worst-kept secrets.
Black agency leaders on DEI’s quiet phase—and why courage still matters
DEI's quiet phase: Why courage still matters
How to launch an unbranded campaign without losing your brand identity
Unbranded campaigns use curiosity and emotional equity to drive deeper participation and brand engagement while maintaining core identity.
EXCLUSIVE: Babylist Revamps Advertising Network With New Technology
The baby registry site tapped Koddi to power ads.
Chris Paul’s First Post-NBA Move: Partnering With AT&T at All-Star Weekend
The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity via @sejournal, @nofluffmktg
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor? The post 5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity appeared first on Search Engine Journal.
Sports, Influencer and Media Buying Capabilities to Drive M&A This Year
While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the Read More
Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...] The post Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising appeared first on ExchangeWire.com.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
Future of TV Briefing: WTF is server-guided ad insertion?
This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
Dick's Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.
Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes
Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual […] The post Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes appeared first on AdExchanger.
How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns
Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization […] The post How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns appeared first on AdExchanger.
UK Competition and Markets Authority Opens Investigation into Google's Ad Tech Practices
The UK's Competition and Markets Authority has launched a formal investigation into Google's dominance in the ad tech supply chain. The probe focuses on potential anti-competitive practices in display advertising and could result in significant regulatory action.