News

Adobe Announces Acquisition of Frame.io for $1.3 Billion to Enhance Creative Cloud

Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.

Instacart Ads Platform Reaches 8,000 Active Advertisers

Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.

Walmart Connect Introduces New Self-Service Creative Studio for Advertisers

Walmart Connect launched a new self-service creative studio allowing advertisers to build display and video ads directly within the platform. The tool uses AI to help brands create on-brand creative assets optimized for Walmart's retail media network without requiring external agency support.

Instacart Ads Platform Surpasses $1 Billion in Annual Revenue

Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.

European Publishers Alliance Files Antitrust Complaint Against Amazon's Advertising Practices

A coalition of European publishers filed a complaint with the European Commission alleging Amazon uses its dominant position to favor its own advertising services and disadvantage third-party ad tech providers. The complaint focuses on Amazon's control of both the supply and demand sides of advertising on its platform.

Microsoft Advertising Integrates ChatGPT for Automated Ad Copy Generation

Microsoft Advertising launched native ChatGPT integration that automatically generates search ad copy, headlines, and descriptions based on landing page content and campaign objectives. The feature is available to all Microsoft Advertising customers and includes brand voice customization and A/B testing recommendations.

Mediaocean Acquires Flashtalking to Create Unified Ad Tech Platform

Mediaocean announced the acquisition of ad serving and creative technology company Flashtalking for an undisclosed sum. The deal combines Mediaocean's media buying and financial reconciliation systems with Flashtalking's creative personalization and measurement capabilities, creating an end-to-end advertising workflow platform serving over 3,000 advertisers.

Google Says Links Will Be More Visible In AI Overviews via @sejournal, @MattGSouthern

Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile. The post Google Says Links Will Be More Visible In AI Overviews appeared first on Search Engine Journal.

Manscaped - Lil Stavvy - 41s

Super Bowl LX - Telemundo - World Cup Promo - 60s

AI Isn’t Cutting Marketing Jobs—But It Is Making Them Harder

New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.

EXCLUSIVE: McCann Wins Kroger’s US Creative Business

Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]

4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post 4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine appeared first on Search Engine Journal.

Havas beats full-year 2025 forecast with 3.1% organic growth

Annual profits grew 11% to €210m.

6 creative campaigns to know about today

Depop makes it rain money and Folgers reinvents its classic jingle.

Watch the newest commercials from Fandango, Public, State Farm and more

“In a season of incredible performances, the breakout star has to be Jake from State Farm,” an announcer says in a new State Farm spot.

Why connection is the future of marketing data

Discover why the future of marketing data isn’t just about more data but the systems that work together to drive insights that matter.

The appetite for AI is high, but the results have yet to be seen

Nearly 80% of advertisers say AI is transforming the industry—but most don’t know how.

Night Media, manager of big internet stars, raises $70 million to expand

Talent management firm Night Media represents social media celebrities such as Twitch streamer Kai Cenat.

Song Dynamics Robot - 11s

AI Is Giving CMOs Their Power Back With Sumit Virmani of Infosys

How to position yourself as a transformation partner, not a marketing operator.

Anderson Cooper Departs CBS News’ 60 Minutes

Cooper’s exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.

Unilever changes its brand discovery calculus with Google Cloud AI pact

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.