News

The top 5 sports marketing ideas to know about right now

New work from MLS, Saucony and NASCAR highlights access.

Trendspotting in 2026—how brands can separate passing fads from valuable consumer insights

Understanding the socio-economic factors driving a trend is key.

How brands should craft their AI strategies—GEO and AEO tips for marketers

Here are the top tips for marketers to understand generative engine optimization and how brands appear in large language models today.

GEO and AEO startups that marketers need to know

Ad Age selected a group of players that stand out from the rest based on subtle competitive advantages and the strength of their client rosters.

Emerging technology trends brands and agencies need to know about

The marketing lesson at the heart of the recent boycott against ChatGPT, Meta’s revision to click-based attribution, AMC Networks’ expanded partnership with Runway AI and more.

Ford and GM are now competing in F1—what it means for consumer marketing

Ford's new racing ad campaign follows Cadillac F1's Super Bowl ad.

All young brands need a voice—AI won’t help them find it

LLMs can generate lots of copy but not the kind that new brands actually need.

Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers by AudioEye

Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers The post Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers appeared first on MarTech.

Movers & Shakers: WPP Media, IPA, Uncommon, Dentsu, MRM, Neverland, ITV and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Tinder UK couples up with VCCP on social and influencer

Ingenuity+ ran the competitive pitch process.

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

Meta knows LLMs could transform its ads business. Getting there is another matter.

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

Target looks to e-commerce, advertising investments to help grow the business

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.

Netflix Embraces The CAPI Trend; Can AI Save The News?

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards. […] The post Sallie Has An Ad Business And Meta Is Declining Credit Cards appeared first on AdExchanger.

Google Removes JavaScript SEO Warning, Says It’s Outdated via @sejournal, @MattGSouthern

Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years. The post Google Removes JavaScript SEO Warning, Says It’s Outdated appeared first on Search Engine Journal.

WordPress Releases AI Plugins For Anthropic Claude, Google Gemini, And OpenAI via @sejournal, @martinibuster

WordPress releases three plugins for integrating Claude, Gemini, or OpenAI into websites The post WordPress Releases AI Plugins For Anthropic Claude, Google Gemini, And OpenAI appeared first on Search Engine Journal.

Movers & Shakers: WPP Media, IPA, Uncommon, MRM, Neverland, ITV, Assembly and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

V-Formation - Meet the Cadillac V-Series Lineup - 45s

Wendy's - Pete Suerken - 1m

McDonald’s rivals pile on CEO video as food critics get a Big Arch bite

Burger King, Wendy’s and A&W executives post their own burger bites after Chris Kempczinski’s meme-making taste test.

Everything You Know About News Advertising Is Wrong

The case for increasing investments in news advertising to grow your business.

Week of Feb. 23 Evening News Ratings: World News Tonight Is No. 1 Across the Board

WNT reclaimed the demo lead by way of 39,000 additional viewers.