News
21,114 articles covering the AdTech ecosystem
Digest: Apple Sues OpenAI Over Trade Secrets; Microsoft Partners With Nine For Copilot
In today’s Digest, we look at Apple suing OpenAI over alleged trade secret theft involving former employees, Microsoft striking a deal with Nine to feature its journalism in Copilot AI results, and Integral Ad Science appointing Lidiane Jones as its [...] The post Digest: Apple Sues OpenAI Over Trade Secrets; Microsoft Partners With Nine For Copilot appeared first on ExchangeWire.com.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/12/2026
For at least one more week, the soccer channels are ruling YouTube Shorts. The 2026 FIFA World Cup has been kind to Brazil's CazéTV, who led the way in the Global Top 50 with 1.11 billion weekly views. The second most-watched YouTube channel of the week belongs to Celine Dept, a Belgium-based footballer who picked up 911.6 million weekly views. The World Cup will conclude at the end of this week, so the reign of dominance for soccer-based Shorts hubs is likely to come to an end. Based on our data, the gamers may take a turn in the throne next. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/12/2026
While YouTube viewers across the globe have their eyes on the 2026 World Cup, many Indians are focused on the teachings of Gurudev Sri Sri Ravi Shankar. That YouTube channel reached #1 in our Global Sub Top 50 after its namesake guru added 1.3 million new subscribers during the second week of July. I guess that's what happens when the world's most populous nation fails to qualify for the biggest soccer tournament on planet earth. Fortunately for the sports fans, plenty of their favorite channel are following right behind Gurudev Sri Sri Ravi Shankar. Visit Tubefilter for more great stories.
Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?
Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window for creator content. Starting today, new episodes of Shetty's On Purpose podcast won't be available on YouTube. Instead, the exclusivity for those eps will be shared between Netflix and Spotify. Last month, Netflix and Spotify announced a deal to bring Shetty's hit podcast -- which ranks among the top ten health and wellness podcasts on the Apple charts -- to their respective platforms. Though the terms of the deal were not confirmed, Variety estimated that Shetty's exclusivity deal was worth $100 million. Visit Tubefilter for more great stories.
YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
YouTube is renaming one of its content policies and clarifying three kinds of videos will get creators’ channels demonetized. More than 20 million videos are uploaded to YouTube every single day from millions of people around the world–and one of the platform’s biggest tasks is making sure all that UGC meets its content guidelines (and […] Visit Tubefilter for more great stories.
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like media companies. Now, the conversation has already changed. It wasn’t simply that OpenAI introduced ads in ChatGPT and advertisers started […] The post Q2 2026 Was The Quarter AI Media Started To Scale appeared first on AdExchanger.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch.
Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
Meta’s Slop Problem; What’s A Media Buyer To Do?
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear […] The post Meta’s Slop Problem; What’s A Media Buyer To Do? appeared first on AdExchanger.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson
Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.
WPP plans to cut hundreds more jobs this year as its restructuring continues
Some employees were informed today of their roles being affected at WPP agencies including VML.
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […] The post How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 appeared first on AdExchanger.
StreamTV Denver 2026: Executive Insights Shaping Streaming
StreamTV Denver 2026: Executive Insights Shaping Streaming swheeler Mon, 07/13/2026 - 15:00
Why Membership Changes Retail Media: Sam’s Club Connect’s Harvey Ma
CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at the Cannes Lions International Festival of Creativity to explain why Sam’s Club’s retail media business recently rebranded from Sam’s Club […]
Checkout Is the New Click: Fluent’s PJ Triboletti on Why the POS Screen Is Commerce Media’s Next Frontier
CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media are making the argument for embedding media directly into the point-of-sale experience, tied to loyalty data and capable of tracking […]
Men’s Wearhouse owner files for IPO, plots 500 new stores
Tailored Brands shuttered more than 400 locations in 2020 but is ready to replace them, starting with 20 this year and even more in 2027.
Rhett & Link’s Mythical Promotes Jacob Moncrief to President
Mythical, the entertainment company founded by top YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal, promoted Jacob Moncrief to president, overseeing all aspects of the business. Moncrief, who most recently served as chief operating officer, will lead the Mythical business as the company continues to expand across content, commerce, partnerships and distribution. He […]
NowThis Hires Georgie Guinane as Head of L.A. Studio
NowThis, the digital-first and social news outlet that targets Gen Z audiences, has hired producer Georgie Guinane as head of studio, L.A. In the new role, Guinane will lead NowThis’ Los Angeles studio, in charge of the company’s slate of original digital series. She reports directly to editor in chief Michael Vito Valentino. Guinane joins […]
ChatGPT Access Tied To 9% Drop In Traditional Search via @sejournal, @MattGSouthern
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search. The post ChatGPT Access Tied To 9% Drop In Traditional Search appeared first on Search Engine Journal.
World Cup: 18 million watch England’s 2-1 victory against Norway
Viewing figures grow ahead of final on Sunday.
Back Market vouches for quality by 'swearing on our mum's life'
The campaign was created by Mother.