News
17,161 articles covering the AdTech ecosystem
Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster
Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.
Private View: Wise, Tesco, Santander, Vue, Airwallex and Chivas Regal
Creatives from Uncharted and McCann London critique a selection of the latest ads.
Landor appoints Interbrand's Emma Ellis as London MD
She has been handed the task of leading on brand-led growth and business performance.
Stephen Maher steps into group role at MSQ as vice chair
James Middlehurst has also been appointed managing director of global growth at MSQ.
Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”
Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More
RTL and Prosieben Focus on Profitability as TV Ad Revenues Suffer
European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But Read More
Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of [...] The post Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally appeared first on ExchangeWire.com.
OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital
OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...] The post OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital appeared first on ExchangeWire.com.
4 questions you should ask to catch programmatic ad fraud
Programmatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory. The post 4 questions you should ask to catch programmatic ad fraud appeared first on MarTech.
How signal-based outreach is changing outbound
Move beyond generic cold outreach and generate more qualified engagement with signal-based outbound strategies. The post How signal-based outreach is changing outbound appeared first on MarTech.
The B2B Marketing Stack Has a Blind Spot. It’s the TV Screen.
Modern B2B marketing is remarkably sophisticated. Account-based programs identify and prioritize the right buyers. Intent data surfaces who’s in-market this week. LinkedIn targets by title, seniority, and company size. Data enrichment tools fill in the gaps. AI tools are making this stack smarter by the month: deeper personalization, faster automation, sharper audience segmentation. But the […]
Agentio Unveils YouTube Creator Performance Measurement Guide for Brands
The new framework separates budget allocation from portfolio optimization – revealing 4 in 10 top-performing Creators are wrongly cut with standard attribution tools. Agentio, the AI-native platform for Creator-led advertising, released A Guide to Measuring YouTube Creator Advertising, a practical framework for how Brands should measure — and stop mismeasuring — YouTube Creator performance. The […]
Enigma Launches KYB Compliance Agent on Google Cloud Marketplace
Verified business identity, now available as an agent on Google Cloud. Enigma Technologies, a trusted source of data on U.S. business identity, announced the release of its Know Your Business (KYB) compliance agent on Google Cloud Marketplace. The Enigma KYB Agent gives compliance teams a chat-based tool to verify businesses against Enigma’s identity graph, which […]
LinkedIn Is the #2 Most-Cited Source in AI Answers, New Meltwater Report Finds
Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B […]
HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
The difference between durable expertise and replaceable tactics has never mattered more for HubSpot partner agencies. Here's how to tell which one you're selling. The post HubSpot Stock Crashed 19% – What It Means For Partner Agencies appeared first on Search Engine Journal.
ITV names winner of 2026 ITV Head First Award
The five finalists were Carwow, Kwik Fit, The Quentin Blake Centre for Illustration, Miracle-Gro and Starbucks.
Giffgaff co-founder launches strategy house
We Are Thought has been built to create lasting brand value supported by measurable outcomes.
Twelve new shops enter May EMEA agency league
Meanwhile, Omnicom dethrones WPP in holding company rankings.
Winners and losers: how LHF legislation is reshaping UK media spend
As the the less healthy food ad ban takes hold, research suggests that TV advertising by confectionery, snacks and frozen food brands has declined sharply and that online publishing is suffering too. So where is the spend migrating to?
i-Media hires WPP’s Nick Slaymaker
Slaymaker moves from WPP Media, where he was deputy head of global media trading.
Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent
Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...] The post Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent appeared first on ExchangeWire.com.
Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory
Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, [...] The post Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory appeared first on ExchangeWire.com.
Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings
The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...] The post Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings appeared first on ExchangeWire.com.
TV upfronts 2026—day 2 takeaways and buyer reactions to TelevisaUnivision, Disney and MrBeast
Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.