News
21,114 articles covering the AdTech ecosystem
Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why via @sejournal, @TaylorDanRW
Mass programmatic AI content breaks Google's crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings collapse. The post Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why appeared first on Search Engine Journal.
The Big Takeaways from the ASA’s First Rulings on Junk Food Ads
At the start of this year, new laws came into force in the UK setting restrictions on ads from 'less healthy food and drink' (LHF) products, as part of an anti-obesity push from successive UK governments. Under these new rules, brands aren't allowed to run ads for LHF products online at any time, and can Read More
Meet the People Cracks the Southern Market With LOOMIS Acquisition
Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region
Communication Is Top Area of Improvement for 60% of Flyers, Infobip Reveals How Agentic AI Eases Travel Chaos
As the summer holidays start and the travel industry grapples with continued disruption, a fundamental shift in travel disruption management is emerging. Global communications platform Infobip has found that the airlines successfully navigating turbulence are replacing reactive broadcast communications with proactive, AI-first personalised omnichannel strategies. Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia […]
Brand Engagement Network and Accelevate Solutions Launch AI-Powered Transportation Media Network
AI-powered transportation platform transforms connected fleets into intelligent media networks that generate recurring advertising revenue through real-time audience intelligence and autonomous content delivery. For decades, transportation operators have invested in cameras, connectivity, displays, and telematics to improve safety and operational efficiency. The Transportation Media Network extends the value of that infrastructure by converting connected fleets […]
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys
The shortlist economy is here: AI agents hand buyers three to five options. Here's how to make sure you're on it. The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal.
Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’
The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
What Harry Styles Taught Me About the Future of Media…
Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all… The post What Harry Styles Taught Me About the Future of Media… appeared first on ExchangeWire.com.
2026 Ad Age Small Agency Conference—last chance for tickets
Final call for tickets to the 2026 Ad Age Small Agency Conference in Los Angeles. Get practical tactics on pricing, procurement, pitching, talent and growth.
Lola’s Tomás Ostiglia on building brand worlds that people want to join
Tomás Ostiglia, chief creative officer of Lola Madrid, answers our 10 questions.
5 ways CMOs can turn board relationships into a strategic advantage
Marketing executives share strategies for building stronger board relationships, speaking the board’s language and positioning marketing as a revenue driver.
How brands get more from AI with forward-deployed engineers
Forward-deployed engineers are responsible for providing vital AI expertise to organizations in an up-close-and-personal way.
Semafor Is Betting Big on ‘Anti-Scale’ Video
The publisher, which has five new shows in development, has hired Fortune's Adam Banicki to create video programming for its C-suite audience.
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Collaboration with Google to deploy DV360 enabling Google Ad Manager Programmatic Guaranteed ads to previously non-targetable households, helping to transform the global linear TV landscape. INVIDI Technologies, the global leader in addressable advertising, announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic […]
SpringDB Helps High-Growth Companies Double or Triple Conversions with ZoomInfo
The go-to-market consultancy rebuilds client data on ZoomInfo, reporting higher conversions, larger deals, and lower churn across its engagements. ZoomInfo , the all-in-one AI GTM platform, has reported that SpringDB, a go-to-market consultancy that fixes the data underneath companies’ sales and marketing, sees its clients typically lift campaign conversions 2X to 3X after an engagement, […]
Levanta Drives Over 10X ROI Recruiting Brands with ZoomInfo
The affiliate marketing platform closed millions of dollars in total contract value using ZoomInfo data. ZoomInfo , the all-in-one AI GTM platform, has reported that Levanta, an affiliate marketing platform that connects e-commerce sellers with creators, has driven over 10X ROI on its use of ZoomInfo, according to the company. Along the way, Levanta closed […]
Scott Gill Appointed Vice President of Technology and Operations at TEGNA
Gill will oversee engineering and technology operations across TEGNA’s 64 local stations TEGNA Inc. announced that Scott Gill has been named vice president of technology and operations. In this role, Gill will oversee engineering, technology and sports operations across TEGNA’s 64 local television stations, leading efforts to strengthen station performance, modernize infrastructure and support the […]
Signage.com Launches AI Design Studio That Lets Businesses Preview Custom Signs Before They Buy
Philadelphia-based signage company brings AI-generated sign concepts into the online buying process, helping owners see layouts, materials, and styles before requesting a quote Signage.com, a Philadelphia-based signage company, is introducing an AI-powered Design Studio that helps business owners visualize custom signs before they buy, bringing a more modern online experience to a physical product category […]
Git2Docs Launches GitBook Migration, Letting Teams Replace Stale Documentation With Docs Generated Directly From Their Code
Git2Docs is an AI-Native Documentation Platform with zero human in the loop. Git2Docs ingests your codebase and generates complete, consistent, always-current documentation — automatically. Stop writing documentation from scratch. Instead, use Git2Docs to write or edit your documentation in real time, as you develop your code. Now Git2Docs has enabled new capability that regenerates documentation […]
Ryan Doser Ships V2 of the Claude Code Skills Stack With Cross-Platform AI Support
Ryan Doser credits a documented AI marketing system with over $100,000 in revenue. The productized version has earned over $10,000, and V2 is now available. Most marketers treat AI assistants as a place to type one-off prompts. Ryan Doser treated them as a workforce, documenting every repeatable marketing job as a reusable skill. He credits […]
Jeen Publishes New Analysis Arguing That On-Premise and Air-Gap Are Becoming Enterprise AI’s Real Competitive Advantage
As EU AI Act enforcement nears, secure deployment inside the enterprise — not model selection — is the strategic priority most firms are missing. Jeen, the governed enterprise AI operating layer, today published new analysis arguing that on-premise and air-gap-first architecture is emerging as the defining competitive advantage in enterprise AI — as regulated organizations […]
Itramei Democratizes Elite Sales Coaching, Opens Enterprise AI Simulation Engine to SMBs and Solo Professionals
Itramei opens its enterprise AI sales simulation engine to SMBs and solo founders to eliminate revenue-killing communication gaps on demand. Itramei, the AI Simulation Engine originally built for enterprise Go-To-Market teams, today announced the launch of its new self-serve platform. For the first time, SMBs, solo founders, and individual sales professionals can access elite, on-demand sales communication […]
GoEnhance AI Releases New Analysis of Grok Imagine, Veo, Runway, and Kling Video Workflows
he new report examines how leading AI video platforms support short-form content, image-led production, brand workflows, and video development. GoEnhance AI, an online AI image and video generation and editing platform, today announced the release of a new industry analysis examining how Grok Imagine, Google Veo, Runway, and Kling are being used across different AI […]
AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of 'The voice of the future: what the latest [...] The post AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact appeared first on ExchangeWire.com.