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11,373 articles covering the AdTech ecosystem
Uber Eats - Head of Lettuce - 30s
Uber Eats - Hot Dogs - 30s
MNTN - Spendless Demo - 52s
Red Lobster CEO joins Ryan Reynolds to talk up MNTN’s TV ad platform
Damola Adamolekun’s comic product demo riffs on seafood chain Red Lobster’s ill-fated “Endless Shrimp” promotion.
Uber Eats brings back ‘Almost Anything’ campaign with Sesame Street collab
Special U.S. and director Nick Ball return with ads that transform product names into surreal setups and punchlines.
The CTV paradox: More streaming choices, less customer connection
In this webinar, we'll unpack this streaming paradox and explore how identity-driven, audience-first CTV strategies help brands cut through fragmentation, reconnect with consumers wherever they're watching and turn streaming complexity into a measurable advantage.
Gulf States Toyota - Abuelita - 90s
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NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
Turn ChatGPT into your on-demand GTM consultant
A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. The post Turn ChatGPT into your on-demand GTM consultant appeared first on MarTech.
The 5 trends reshaping identity resolution in 2026
Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. The post The 5 trends reshaping identity resolution in 2026 appeared first on MarTech.
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio appeared first on AdExchanger.
How Ford is accelerating its global campaign as it returns to Formula 1
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.
If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] via @sejournal, @lorenbaker
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation. If your CMS cannot clearly communicate meaning to AI systems, your visibility is at risk long before a customer ever sees your site. For CMOs and marketing leaders, this is no longer just an SEO discussion. It is a platform-level question. Can your content be […] The post If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] appeared first on Search Engine Journal.
Creative studio 3 Chillies launches with Nick Bell as co-founder
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
Campaign Experience Awards 2026: shortlist revealed
The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.
ITV predicts 2% drop in ad revenues for Q1 2026
Ad revenues fell by 5% in 2025.
WPP faces steep path as new strategy draws on familiar playbook
An external force could yet shape WPP’s destiny before the end of Elevate28.
Guide Dogs picks Fold7 as lead creative agency
The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.
Review of the Week: TK Maxx is paws-itively silly
The work was made by Wieden & Kennedy London.
Stop asking women to give more time, give them more money instead
This year's theme for International Women's Day is “Give to Gain” – it should mean paying women more.
Netflix Hones its Targeting and Measurement Capabilities with CAPI Launch and DSP Partnerships
When Netflix first launched its ad-supported subscription tier in 2022, it was noted how barebones the offering was. Despite speculation that the streaming giant would rethink the ad model, were it to ever make the move into ads, its initial offering for advertisers was very simple, with little in the way of targeting or advanced Read More
AI is Reducing Costs at ITV as Studios Business Offsets Ad Declines
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming
In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming. The post Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming appeared first on ExchangeWire.com.