News
21,114 articles covering the AdTech ecosystem
Asahi Super Dry experience unearth’s London’s hidden Tokyo
Experience will take place at Flannels X on Oxford Street.
Cannes Lions holdco conversion rates: WPP tops table
Among indie shops, Jones Knowles Ritchie London stood out with a 75% conversion rate.
McDonald's gets saucy in multichannel campaign
Leo UK created ‘Here for the sauce’.
The Bloc hires Jon Chapman as European ECD
Chapman joins from BBH London.
Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report
New York, NY, July 14, 2026 – Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions. That’s among the key findings revealed in the 2026 IAB Digital Video Ad Spend & Strategy Full Report. This second part … Continued The post Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report appeared first on IAB.
Week in Charts: Matt Brittin on Sky’s ITV Acquisition, Clients Say Billing Models Undervalue Agency Work, and European Digital Ad Market Remains “Top-Heavy”
In this week's Week in Charts, Matt Brittin on Sky's ITV acquisition, clients say billing models undervalue agency work, and European digital ad market remains "top-heavy". To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience
Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...] The post Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience appeared first on ExchangeWire.com.
Starbucks builds a summer platform around Pink Drink, a customer favorite
American Haiku’s “Pink Energy” focuses on the community that made the product a hit in the first place.
Why Grillo’s Pickles keeps going viral
Grillo's Pickles has collaborated with Sonic, Burt’s Bees and Smoothie King as its pickles continue to go viral.
NASA is giving brands an out-of-this-world boost
NASA is attracting both brands and new consumer fans eager to latch onto its cultural cachet.
How Cutwater became the king of canned cocktails
Cutwater is bringing cocktail culture to venues that used to be reserved for beer.
How NeeDoh turned a squishy toy into a retail must-have
NeeDoh’s squishy toys have surged in popularity thanks to TikTok-fueled ASMR videos.
Kalshi airs J Balvin ad following World Cup spike in Spanish-speaking users
The brand continues its celeb-driven push to “make prediction markets more culturally relevant and engaging.”
Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time
Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.
Why marketing conferences are still worth it
Travel, expense, and exhaustion are real. So are the relationships, ideas, and opportunities that keep companies and people coming back. The post Why marketing conferences are still worth it appeared first on MarTech.
Run this AI audit before your next budgeting cycle
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. The post Run this AI audit before your next budgeting cycle appeared first on MarTech.
Digital video enters a new era of competition
Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and AI-powered execution. The post Digital video enters a new era of competition appeared first on MarTech.
Open source made MMM cheaper, not easier
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. The post Open source made MMM cheaper, not easier appeared first on MarTech.
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That
There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should […] The post AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That appeared first on AdExchanger.
This New Training Framework Gives Publishers A Say In How AI Uses Their Work
For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgment and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing […] The post This New Training Framework Gives Publishers A Say In How AI Uses Their Work appeared first on AdExchanger.
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […] The post Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? appeared first on AdExchanger.
AskNicely Launches AI Agent That Routes Reviews to Where Buyers Are Looking
Service Businesses Now Have an AI Agent That Turns Happy Customers Into Five-Star Reviews – Automatically AskNicely, the AI-powered customer experience platform built for multi-location service businesses, launched Review Routing Agent – the newest addition to its NiceAI® suite of agentic AI tools. The product automates the entire review request process, from triggering the right […]
Apryse Acquires PDF Tools to Expand Global Customer Reach and Advance High-Performance Document Processing
Adds industry-leading PDF/A conversion, advanced compression, and AI-powered redaction to platform serving an enhanced global customer base Apryse, the leading provider of document processing technology for developers and enterprises, announced the acquisition of PDF Tools AG, a provider of high-performance PDF processing software and developer SDKs, from Smallpdf AG, one of the world’s most popular PDF […]
More Than Half of Consumers Would Rather Do Anything Else Than Contact Customer Service, Genesys Research Finds
As their expectations rise, consumers embrace AI’s potential to improve service, while organizations face growing pressure to balance operational efficiency with customer loyalty Genesys®, a global cloud leader in AI-Powered Experience Orchestration, released the fifth edition of its “State of Customer Experience” report, revealing that customer experience (CX) has become an increasingly decisive factor in consumer […]