Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […] The post Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? appeared first on AdExchanger.

Last updated Jul 14, 2026 by ATDb automated enrichment