News
21,114 articles covering the AdTech ecosystem
OneSignal Unveils Autonomous Lifecycle Marketing Vision, Opens OneSignal AI and MCP Server to All Users
Customer engagement platform sets course to autonomous lifecycle marketing that continuously improves itself, with OneSignal AI and MCP available today. OneSignal, the customer engagement platform trusted by more than one million businesses, today announced its vision for Autonomous Lifecycle Marketing (ALM): a self-improving platform that plans and executes messaging campaigns that onboard, engage, and retain […]
6sense Launches MCP Server, Bringing Proprietary GTM Intelligence Into Any AI Agent
Predictive buying stages, 6QA status, and behavior-grounded keyword intent — now callable from Claude, ChatGPT, Writer, Agentforce, and more 6sense®, the GTM Intelligence Platform for the agentic era, introduced the 6sense MCP (model context protocol) Server, now available in open beta. The server makes 6sense intelligence — account insights, predictive buying stages, 6sense Qualified Account […]
Content Partners Expands Into Creator Economy, Launching Wonderloom Media With Ed Simpson, Acquiring Dr. Insanity True Crime Franchise
Content Partners is extending its reach into the creator economy, teaming with media veteran Ed Simpson on the launch of Wonderloom Media. The venture is designed to partner with promising creators to help them expand their scale and scope of their media activity. Wonderloom Media has made its first acquisition, buying the popular YouTube true-crime […]
Google Adds Image Generation To AI Overviews, Revamps Images via @sejournal, @MattGSouthern
Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks. The post Google Adds Image Generation To AI Overviews, Revamps Images appeared first on Search Engine Journal.
New Research Reveals: Belonging in Britain 2026 – Modern Communities
Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what that means for marketers and media agencies. The research reveals that [...] The post New Research Reveals: Belonging in Britain 2026 – Modern Communities appeared first on ExchangeWire.com.
Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
Book Publishers Sue Google Over AI Training, Escalating a Legal Standoff
Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.
State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNN
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
Fashion journalist jumps to Nordstrom
Brooke Bobb, a former Amazon Luxury Stores executive who most recently was fashion news director at Harper's Bazaar, was named fashion director at the Seattle-based department store.
Buying Signals Are Replacing Lead Lists
Lead generation is evolving from static prospect lists to AI-powered buying signals that reveal who is actively entering the market, not just who matches an ideal customer profile. For multi-location brands and franchises, that means more qualified opportunities, smarter outreach, and better marketing ROI. Traditional lead generation delivers a list of the usual suspects. It […] Buying Signals Are Replacing Lead Lists first appeared on Street Fight.
Surprise: Many People Prefer AI Audiobooks, New Study Finds
Even with some of the backlash surrounding the AI Michael Caine-led audiobook of Homer’s “Odyssey” poem, it appears many listeners prefer an artificially generated voice to a human one. A new Edison Research at SSRS study commissioned by Spoken, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated […]
Radio Host Elvis Duran Launches Video Podcast Venture Podrophenia With Paul Heyman, MCM Studios for Creator-Led Shows (EXCLUSIVE)
Elvis Duran, one of terrestrial radio’s biggest talk-show hosts, has formed a new partnership to develop, produce and monetize creators’ video podcasts — providing what he claims are Hollywood-level production facilities in New York City. Duran already oversees a slate of more than a dozen podcasts under the Elvis Duran Podcast Network, which is operated […]
Advertisers don’t trust CTV inventory despite climbing spend: IAB
Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.
How Dollar Shave Club uses generative AI to unlock advertising creativity
Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.
Pizza Hut serves up nostalgia with latest rewards program push
The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand's classic uniforms and a mobile experience.
Where Search Attention Is Going & How To Measure It via @sejournal, @MattGSouthern
Gain valuable insights on search attention and learn how to track performance beyond traditional click metrics in our new podcast episode. The post Where Search Attention Is Going & How To Measure It appeared first on Search Engine Journal.
Budget isn’t king: Raja Rajammanar on why he slashed his traditional adspend by 70%
Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.
Advertising Association names Nathan Ansell as president
Waitrose’s chief customer officer will step into the role in spring 2027, succeeding Andria Vidler.
Great Ormond Street Hospital picks creative agency
The win follows a competitive pitch.
WPP expected to cut hundreds of jobs this year
Job cuts are part of CEO Cindy Rose's Elevate28 strategy.
Why advertisers need to be more Messi
Brands and advertisers can learn a lot by watching the magic of a striker who has spent his career daring to be different.
Meta removes controversial AI feature within days of launch
The negative reaction to the tool was swift and global, forcing Meta to say it ‘missed the mark’.
I Made This: a mentoring programme turned community, to support working parents in adland
Parental Guidance was set up to help other working parents remain in the industry.
#GRWM: The football edition
With the 2026 Fifa World Cup now nearing its conclusion, we’ve seen the kit reveals and watched the sponsor ads, but which brands have led the fashion stakes?