News

AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse via @sejournal, @MattGSouthern

In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers. The post AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse appeared first on Search Engine Journal.

Dove puts guests on the scent at Bridgerton pop-up

The experience takes place between 6 and 8 March.

Cadbury OOH-led campaign celebrates moments of generosity

VCCP created the work.

The next era of McCann: the first 100 days, “rumbles” with clients and more

Campaign met global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

IWD 2026: Campaign celebrates inspirational women

For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.

Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and UK Government Delays AI Copyright Rule Change

In this week's Week in Review: the BBC discusses options for its future funding, IAB UK reports continued strong growth in video investment, and the UK government "kicks the can down the road" on law changes regarding AI use of copyrighted content. Top Stories BBC Proposes Opening Up iPlayer, Talks Down a Shift to Advertising Read More

John Lewis - Daisy May on Mother’s Day - 1m12s

Kia Canada turns to REZZ for a thumping debut of the EV4 sedan

Innocean Canada campaign blends EDM culture, digital visuals and interactive gaming elements.

Kia EV4 - Next Level with REZZ - 60s

The business of sports fandom: Turning passion into advertiser performance

Featuring leading sports hosts and sports media experts, this webinar explores the power of avidity, the platforms that play a central role in fan engagement, and how advertisers can win in the biggest sports year in decades.

Cadbury’s ‘Made to Share’ returns in big UK out-of-home campaign

VCCP uses candid photos and new packaging to spotlight small gestures of generosity in daily life.

Ford Returns to F1 With a Docuseries That Disrupts the Ad Break

Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.

DoorDash CMO Kofi Amoo-Gottfried Will Step Down After 7 Years

The company has not named a successor.

Why most marketers are still only experimenting with AI

Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. The post Why most marketers are still only experimenting with AI appeared first on MarTech.

Why organic search is becoming a brand trust channel

Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. The post Why organic search is becoming a brand trust channel appeared first on MarTech.

Why your outreach fails before prospects even read it

Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. The post Why your outreach fails before prospects even read it appeared first on MarTech.

Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster

Google's John Mueller confirmed that most sites don't need to use a disavow file but if you need to be sure, do it. The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.

AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @sejournal, @brookeosmundson

AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse. The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.

NCT selects media agency ahead of 70th celebrations

Parenting charity appointments new agency from a shortlist of three.

Electric car brand Changan enters UK market with new media agency

Chinese carmaker enlists agency ahead of European sales push.

Aviva and Direct Line kick off review to consolidate media agencies

Pitch follows Aviva’s acquisition of Direct Line.

Jane Geraghty returns to Landor as global chief executive

Geraghty will also lead WPP Brand and Design as global CEO.

John Lewis enlists Daisy May Cooper to highlight what mums want for Mother’s Day

Saatchi & Saatchi created the social campaign.

Can we talk about whether fraudulent ads are the tech platforms' biggest problem?

Brands should be as concerned about the content alongside their ads as they are about the other advertisers.