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The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM

Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.

Ogilvy’s tribute to Annette King—longtime ad executive dies at 57

Annette King, a longtime executive at Ogilvy, has died at 57.

Streaming Ratings, Week of Feb. 2: Netflix’s The Lincoln Lawyer Makes Its Case

Bridgerton fell to second.

Ticker: Gayle King to Remain at CBS Mornings, EP Departs

Plus, Versant has its first earnings call.

Why So Many Brands Are Throwing Shade at Their Competitors Right Now

Brands get off on looking nervy, and social media loves a good fight.

The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger

Plus, how moving forward with incomplete information can be a winning strategy.

The Trade Desk CEO Jeff Green Dropped $148M on Company Stock

The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.

Publicis Groupe Reports 5.8% Organic Growth in Q4 2024, Driven by Digital and Data Strength

Publicis Groupe reported stronger-than-expected Q4 2024 organic growth of 5.8%, exceeding analyst expectations. The growth was primarily driven by its digital advertising, data capabilities, and performance in North America, signaling continued strength in programmatic and data-driven advertising services.

Permutive Raises $75M Series C to Expand Privacy-First Publisher Data Platform

Privacy-focused publisher data platform Permutive has raised $75 million in Series C funding led by SoftBank Vision Fund 2. The funding will support expansion of its edge computing technology that enables publishers to activate first-party data without exposing user-level information.

European Publishers Sue Google Over Ad Tech Practices in €2.1 Billion Lawsuit

A coalition of over 30 European publishers filed a €2.1 billion lawsuit against Google, alleging anticompetitive practices in its ad tech stack that deprive publishers of fair revenue. The suit follows the EU's antitrust investigation and demands for Google to divest parts of its advertising business.

Pinterest Acquires The Yes, Expands Shopping and Personalization Capabilities

Pinterest acquired fashion shopping platform The Yes to enhance its AI-powered personalization and shopping ad capabilities. The acquisition brings advanced machine learning technology for style preferences and product recommendations that will be integrated into Pinterest's advertising products.

Reddit reports Q4 2024 earnings with 42% revenue growth driven by advertising

Reddit reported fourth-quarter revenue of $385 million, beating analyst estimates with advertising revenue growing 42% year-over-year. The company attributed growth to improved ad targeting capabilities and expanded advertiser base.

European Commission opens investigation into Amazon's advertising practices

The European Commission launched a formal investigation into Amazon's advertising business, examining whether the company gives preferential treatment to its own products in ad placements. The probe could result in significant fines and operational changes.

Snap Inc. introduces AR advertising SDK for third-party apps

Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.

Google AI Mode Cites Itself More Often, With More Organic Links via @sejournal, @MattGSouthern

Google's AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles. The post Google AI Mode Cites Itself More Often, With More Organic Links appeared first on Search Engine Journal.

Yorkshire Tea ads show moments requiring Gold upgrade

Campaign was made by Lucky Generals.

Watch the newest commercials from Robinhood, Ring, Google Cloud and more

Ring serves up a faux sports show in which the host shares a “Ring Replay” video clip of a kid triumphantly making a basket while shooting hoops by himself.

Ford’s CEO gifts Pope Leo an Explorer — built in Chicago by one of his former students

Jim Farley personally delivered a customized Ford Explorer to the South Side-born pope — assembled by a Chicago plant worker who once sat in his classroom.

GAP - SP26 - 3m2s

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to post video episodes. Not long ago, YouTube entered a new race. Some say it’s to be the big screen on […] The post YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best appeared first on AdExchanger.

Influencer pay lacks transparency: Here’s what the numbers say

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

Retail and grocery brands dominate ChatGPT ads

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.