First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […] The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.

Last updated Jul 15, 2026 by ATDb automated enrichment