News
21,114 articles covering the AdTech ecosystem
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4's AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.
BBC Urges Government to Modernise Funding Model or “Abandon the BBC to Managed Decline”
The BBC has called for "radical reform" to ensure its survival in its Annual Report and Accounts for 2025/26, urging the government to use its upcoming Charter review to modernise its regulatory framework and funding model. The public service broadcaster (PSB) did not back any specific funding model for the BBC, saying it remains "open-minded" on Read More
How Teads is Evolving its Home Screen Offering
Teads has been working with home screen ad formats to the buy-side for a while now, sourcing inventory from TV OEMs and apps to enable advertisers to run home screen campaigns. As the format grows, Teads is now bringing its home screen infrastructure and ad serving capabilities to the sell-side, helping new sell-side companies spin Read More
Courage establishes its US presence with a New York office
Canadian creative agency Courage formalizes its U.S. presence with the opening of a New York office.
Gary Vaynerchuk on why he’s investing in an affiliate marketing agency
Vaynerchuk’s deal with Paul Street is his first investment in an agency that isn’t connected to Vayner.
Gary Vaynerchuk’s Next Bet Is an Affiliate Agency Startup
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
Courage Finally Sets Up Shop in the U.S. With a New York Office
It’s the creative agency’s first outpost outside of Canada
SourceCode Communications Launches Germany Office, Accelerating European Growth
Munich hub strengthens agency’s presence across EMEA as demand for international communications continues to grow SourceCode Communications, the international technology communications consultancy, announced the launch of SourceCode Germany, establishing the agency’s first office in continental Europe and marking a major milestone in its international expansion. Based in Munich, one of Europe’s leading technology and innovation […]
Messagepoint Recognized as a Leader for the Seventh Consecutive Year and Named Innovation Pioneer in the QKS SPARK Matrix™: Customer Communications Management 2026
Messagepoint, a leading provider of AI-powered customer communications management (CCM) software, announced that it has been positioned as a leader in the QKS SPARK Matrix™: Customer Communications Management (CCM) 2026. This marks the seventh consecutive year that Messagepoint has been recognized as a CCM leader by QKS. In addition, Messagepoint was recognized as an Innovation […]
XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations
XR ONE™ gives brands and agencies a single place to manage how ads are made, paid for and delivered across every channel XR (Extreme Reach) launched XR ONE™, a first-of-its-kind AI-powered advertising operations platform that gives brands and agencies a single place for marketers to manage every stage of the advertising lifecycle. At its core, […]
Cvent Unveils More Than 70 Product Innovations at Cvent CONNECT 2026, Backed by $1 Billion Technology Investment
Powered by a team of nearly 2,000 engineers, Cvent previewed 34 net-new AI capabilities across the event lifecycle, all available now, in beta, or expected to ship later this year In front of nearly 5,000 in-person attendees and thousands more online, Cvent announced more than 70 product innovations across its platform at Cvent CONNECT. Designed […]
Sharp Business Systems Expanded Thousands of Accounts with ZoomInfo
The B2B arm of the iconic electronics brand traded a decades-old, face-to-face sales model for AI-assisted prospecting, cross-selling new services across its customer base. ZoomInfo , the all-in-one AI GTM platform, has reported that Sharp Business Systems, the B2B technology services arm of the iconic electronics brand, has expanded thousands of existing accounts into new […]
Redwood Logistics Cut Cost Per Click by Nearly 99% with ZoomInfo
The supply chain leader unified its tech stack and cleaned its data on ZoomInfo, lifting clickthrough 310% and saving 20 to 25 hours a week. ZoomInfo , the all-in-one AI GTM platform, has reported that Redwood Logistics, a leader in modern supply chain solutions, has cut its cost per click by nearly 99%, to as […]
U.K. Government Proposes Social Media Curfew for Older Teens Alongside Under-16 Ban
The U.K. government has proposed a social media curfew for older teenagers alongside its pending ban for those under 16. According to the BBC, 16 and 17-year-olds could face apps such as Instagram, TikTok and YouTube being unavailable to access by default between the hours of midnight and 6 a.m. However, they would be able […]
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.
On Signals, Cutting Twice, and What People (Really) Want
Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want... The post On Signals, Cutting Twice, and What People (Really) Want appeared first on ExchangeWire.com.
World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...] The post World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds appeared first on ExchangeWire.com.
Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...] The post Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux appeared first on ExchangeWire.com.
How Small Agency Network members are handling AI, growth and pricing
Results are in from the first Small Agency Network benchmark survey, offering a snapshot of how members are navigating AI and growth pressures.
How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.
How Bayer’s head of media is using AI-powered predictive targeting and navigating AI search
Bayer’s head of media, Maria Givens, explains how media execs should be thinking about all things AI, including search, predictive targeting, agentic buying and in-housing.
IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
The reliability of IP-based identity mapping is under increasing scrutiny.
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of […] The post Convincing Cat Parents To Buy A $600 Litter Box appeared first on AdExchanger.
Oracle Introduces AI-Native Builder Experience to Create and Run Agentic Applications in Oracle Fusion Applications
New no-code and pro-code capabilities enable customers and partners to build Fusion Agentic Applications backed by specialized agent teams, Fusion business objects, workflows, approvals, governance, and auditability With the new AI Studio Skill, developers can now use familiar tools such as VS Code, OpenAI Codex, Claude Code, CLIs, and Git to build agentic applications within […]