Convincing Cat Parents To Buy A $600 Litter Box

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of […] The post Convincing Cat Parents To Buy A $600 Litter Box appeared first on AdExchanger.

Last updated Jul 15, 2026 by ATDb automated enrichment