News
21,113 articles covering the AdTech ecosystem
How Google May ‘Understand’ Unique Content
Long doesn't mean valuable. Google normalizes for length. Here's what its information gain patent says actually moves the needle. The post How Google May ‘Understand’ Unique Content appeared first on Search Engine Journal.
In Life360’s emotional back-to-school spot, kids are gone but still connected
“Love as Far as the Eye Can’t See” shows goodbyes from school buses to dorm drop-offs.
How Cava turned lunch into a lifestyle brand
Cava has turned to merchandise drops and even a dating show to fuel growth.
How Costco became America’s favorite bargain
Consumers continue to seek out Costco for its affordability.
Dutch Bros changed coffee culture with its ‘Broistas’
Dutch Bros turned caffeine marketing into community with exclusive drops, flavors and merch.
How Major League Soccer plans to sustain soccer’s surge
MLS gives brand partners ways to connect with fans year-round.
Smash Kitchen’s recipe for growth
Smash Kitchen has grown rapidly by focusing on everyday pantry staples and telling an authentic story.
Kenan Thompson directs Mike and Ike spots—the ‘SNL’ star on moving behind the camera
The Curiosity campaign is the first time the candies have been given distinct on-screen personalities.
Samsung helps Spider-Man with his broken phones in ‘Brand New Day’ tie-in
The Sony Pictures collab teases Samsung Galaxy’s next chapter, according to the smartphone maker.
England fans can touch wood all over this Tesco store before Argentina game
BBH London turns store touch points to wood so superstitious fans can wish their team luck.
Amazon Closes Upfront Talks With Year-Over-Year Growth
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
New research from the ANA shows that the primary benefit of in-house agencies is shifting
Creatio takes aim at the enterprise Frankenstack
The company's latest platform combines CRM, AI agents, and workflows to replace disconnected point solutions with a single operating environment. The post Creatio takes aim at the enterprise Frankenstack appeared first on MarTech.
Why marketers should measure relationships, not leads
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. The post Why marketers should measure relationships, not leads appeared first on MarTech.
Why AI-ready data infrastructure is so hard to build
Many companies try to fix everything before using AI. Learn why starting with one important problem works better. The post Why AI-ready data infrastructure is so hard to build appeared first on MarTech.
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […] The post The Real Convergence Story Is Happening in Local Markets appeared first on AdExchanger.
Dovetail Launches Major AI-Powered Platform Expansion Including Agents and Category-Defining Digital Twins, to Close the Gap Between Customer Signal and Business Outcomes
AI has accelerated execution across every function. Teams can move faster, release more often, and generate more output with less effort, yet speed alone is not creating better products, or faster growth. The missing piece is customer context. Dovetail’s Sun’s Out Summer Launch ’26 changes that. Dovetail, the Customer Intelligence Platform trusted by 40 percent […]
IBM Launches New Power Systems and Software Built for Enterprises to Address Risk, Productivity, and Flexibility
New IBM Power Autonomous Operations software identifies and resolves capacity constraints up to 15x1 faster than manually performing the operation IBM Bob™ Premium Package for i helps accelerate application development on IBM i Entry-level Power S1112 server helps enterprises innovate at every scale IBM announced IBM Power Autonomous Operations, an AI agent that can help continuously monitor […]
LatticeFlow AI Launches a Single Platform to Control AI Risk in the Agentic World
Discover, evaluate and govern AI risk in one platform, turning governance frameworks into continuous technical evidence enterprises can act on. LatticeFlow AI, a Swiss deep-tech company pioneering evidence-based AI risk and governance, announced a single platform to control AI risk in the agentic world. As enterprises deploy autonomous, fast-changing AI systems across critical business processes, governance […]
Best AI Marketing Tools (2026): CapCut Recognized for AI-Powered Content Creation by Software Experts
Software Experts has named CapCut among the Best AI Marketing Tools for 2026, following an evaluation of AI-powered features that support image generation, video production, music creation, and visual editing for marketing workflows. The recognition reflects how creative teams are using AI to produce digital content with fewer manual steps while working across multiple formats. […]
Kyndryl and Aptiv partner to power mission-critical systems globally
Aptiv taps Kyndryl to power modernization initiatives and expand worldwide access to Wind River technologies Kyndryl, a leading provider of mission-critical enterprise technology services, and Aptiv, a global industrial technology leader, announced a strategic collaboration to accelerate customer innovation in mission-critical environments across global markets. Aptiv selected Kyndryl to provide advisory, implementation and managed service support […]
Forrester’s 2027 Budget Planning Guides: After A Year Of Caution, Business And Tech Leaders Are Ready To Invest Again
While leaders are betting on growth, in the age of AI, spending more is no longer enough According to Forrester’s 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more […]
AI is accelerating the accountability gap. Here’s how CMOs can close it.
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4's AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.