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17,135 articles covering the AdTech ecosystem
Andrex tackles taboos around childbirth poo in final FCB ad
Work rests on insight that 75% of women have a fear of pooing during labour but don't care about it afterwards.
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
McCann Birmingham wins FSA creative account
McCann Birmingham will be responsible for creative communications across England, Wales and Northern Ireland.
Movers & Shakers: BBH, Dentsu, WPP, Havas, Droga5, MSQ, Jellyfish, Pinterest and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
IProspect appoints UK president
IProspect gets new UK leader following James Bailey's promotion.
Ditching the 'war room' and turfing the walls – inside PHD’s new-business team
Former managing director Sarah Nugent and head of new business Sam Connor reveal secrets of their pitching process.
World Cup windfall: ITV ad revenue set for 4% growth in H1 2026
Chief executive Carolyn McCall said ITV is expecting “significant demand from advertisers” around the men’s Fifa World Cup.
IAB UK Urges UK Government to Recognise Benefits of Digital Advertising Sector’s “Mainstream Deployment” of AI
IAB UK, a trady body for digital advertising, is urging government ministers to "seize opportunities" relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the sector now use the technology. IAB UK released the findings in a new white paper, 'Powering Growth: Read More
Aceex Expands Programmatic Capabilities Through Collaboration with Media.net
Aceex, a programmatic advertising company focused on delivering high-quality supply and transparent infrastructure, announces the start of its collaboration with Media.net. This step marks an important development in strengthening Aceex’s position within the programmatic ecosystem and enhancing the overall quality of [...] The post Aceex Expands Programmatic Capabilities Through Collaboration with Media.net appeared first on ExchangeWire.com.
TV upfronts 2026—day 3 takeaways and buyer reactions to Warner Bros. Discovery, Netflix and YouTube
Buyers break down presentations from Warner Bros. Discovery, Netflix and YouTube.
Behind Droga5’s diaspora—and why it’s not a ‘coincidence’
The industry's hottest boutiques share a common root. Ad Age explores why so many of them lead back to Droga5.
Why you should CMO like an EMT
CrossFit CMO Jenna Hauca said her experience as an EMT taught her unexpected lessons on how to make tough calls, keep calm and focus on vitals.
Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal
COSIMO Launches its Physics Engine, Encoding a New Kind of Video Primitive, Geometric Video, Purpose-Built for AI. Reproducible Benchmarks Show Categorical Gains over Legacy Video
COSIMO.AI launches “Geometric Video” for AI, answering an industry problem: Legacy Video was never made for AI; it was made for human eyes. The Physical AI industry has been reduced to an anecdote. A robotaxi launch date slips. A humanoid demo gets delayed. The headlines predictably lament: “AI is not ready.” The industry’s answer is always […]
Canva Launches AI Campaign Creation in Claude for Small Business
Canva and Anthropic have partnered to empower millions of business owners to go to market at speed as Canva exceeds $500M in B2B revenue. Canva, the world’s leading all-in-one visual communication platform, announced a new partnership with Anthropic to bring AI-powered design to millions of small business owners through Anthropic’s new Claude for Small Business […]
Awin, One of the World’s Largest Affiliate Marketing Networks, Accelerates Multilingual Content Translation 57% with Acclaro and Lokalise
Simplifying complex language workflows with modern localization technology delivers scalable multilingual content that resonates locally and performs globally Acclaro and Lokalise announced they are accelerating global expansion for Awin Global, one of the world’s largest affiliate marketing networks. Awin is now able to adapt content for multilingual audiences 57% faster — speeding time-to-localization from four weeks to […]
How To Measure AI Search: Current KPIs You Need To Know [Webinar] via @sejournal, @hethr_campbell
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads
Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customisation, and catalogue enrichment, in a single workflow. This release targets specific [...] The post Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads appeared first on ExchangeWire.com.
Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising
Thrad, the AI-native advertising infrastructure platform, has appointed Roger Dunn as chief commercial officer. The hire is particularly significant for the FMCG and consumer goods sector. Dunn's most recent role involved leading global retail media and performance media for Diageo, [...] The post Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising appeared first on ExchangeWire.com.
Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth
In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit. The post Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth appeared first on ExchangeWire.com.
The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.
Bloomberg Wants Contextual Targeting To Work In Live Video
Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video. Kym Nicholas, who leads […] The post Bloomberg Wants Contextual Targeting To Work In Live Video appeared first on AdExchanger.
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies
Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […] The post CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies appeared first on AdExchanger.
The world’s most valuable brands—which AI tools made gains in 2026
Anthropic-owned Claude cracks Kantar’s annual BrandZ report as AI also helps Google and Zara.