News
21,113 articles covering the AdTech ecosystem
Inside the Store: Aldi enters the heart of New York City
The Times Square store packs in all the discounter’s classic offerings, from private brands to household essentials.
Costco opens first standalone gas station
The new Mission Viejo station offers fuel at prices well below the Orange County average, creating a new competitive threat for nearby convenience retail operators.
How grocers are making price cuts a top priority
Retailers have recently focused on techniques like creative loyalty strategies and lowering the cost of staple items to connect with financially stressed consumers.
Walmart bets on AI and digital twins to shape its supply chain strategy
The technology helps the retailer get products around the world, despite global conflict or weather challenges, Walmart's Indira Uppuluri said.
Macy’s Inc. taps Kering Beauté exec to lead Bluemercury
Alexandre Choueiri was CEO and president of the Americas, the largest region for the L'Oréal-aligned luxury beauty business.
Best Buy revamps C-suite ahead of CEO change
Several company veterans were named to new leadership positions as incoming chief Jason Bonfig charts out the retailer's future.
Bath & Body Works launches in Brazil
The retailer debuted its first store in the country in São Paulo as international growth remains a driving force for its transformation strategy.
Inflation slows to 3.5% as Warsh pledges to achieve Fed’s 2% target
“There’s plenty of work to do” to reduce inflation to an acceptable level, Federal Reserve Chair Kevin Warsh said in testimony before the House Financial Services Committee.
CTV Budgets Keep Growing, Trust Still Hasn’t Caught Up.
Connected TV has won the budget battle. Now it must win the credibility battle. As marketers demand stronger evidence of business impact, measurement, not inventory, is emerging as the industry’s next competitive battleground. New research from performance CTV platform JamLoop suggests the industry’s biggest obstacle is no longer adoption but trust. While half of marketers […] CTV Budgets Keep Growing, Trust Still Hasn’t Caught Up. first appeared on Street Fight.
Consumers say rewards matter, but many aren’t actually using them
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...] The post GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners appeared first on ExchangeWire.com.
Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Business
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed […]
Marketing’s AI challenge goes beyond adoption
Researchers found marketers value AI's efficiency but remain concerned about organizational readiness and the profession's future. The post Marketing’s AI challenge goes beyond adoption appeared first on MarTech.
Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action
New release focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer. Sprinklr , the AI‑native Unified Customer Experience Management (Unified‑CXM) platform, announced the Summer ’26 Release, which introduces new artificial intelligence capabilities designed to help organizations move beyond insights and take action on customer signals in real […]
Aurora Mobile’s GPTBots.ai Expands Enterprise Multimodal AI Capabilities with Modellix-Powered Image and Video Generation Tools
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its enterprise AI agent platform, GPTBots.ai (“GPTBots”), has introduced a new suite of Modellix-powered image and video generation tools to the GPTBots.ai tool ecosystem. The newly available tools include Modellix Seedance 2.0 […]
Verbit Launches Captivate Post Plus, Introducing a New Standard for AI-Powered Media Captioning with Human Review
Captivate Post Plus blends the speed of AI captions with the precision of human review, delivering quality results built for distribution and production needs. Verbit, a leading voice AI platform trusted by more than 3,000 organizations worldwide, today introduced Captivate Post Plus, a post-production captioning solution that combines AI-powered caption generation with professional human review. […]
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
Duda Introduces Expanded Suite of AI Generation Features for Agencies
Duda today announced a powerful new suite of AI features built to redefine what agencies make for the web and how they make it. Agencies can create websites agentically with an improved AI site generation experience, expand the functionality of those websites directly within the editor with a new Custom Widget generator, and even launch […]
With Decart’s Lucy 2.5, AI Video Becomes a Precision Engagement Tool for Marketers
Known for pioneering real-time generative AI video technology, artificial intelligence research lab Decart has launched the latest version of its Lucy model. Available now through the Decart API, Lucy 2.5 represents more than just an incremental improvement. With enhanced real-time video-to-video editing capabilities, it enables creators and media companies to incorporate live virtual effects using […]
Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting
New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To […]
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google Says No SEO Penalty For Year-Long A/B Tests? appeared first on Search Engine Journal.