News
11,407 articles covering the AdTech ecosystem
Barb Adds Pre-Campaign Planning to New Ads Hub
Barb, the UK’s joint industry committee (JIC) for TV measurement, has today added pre-campaign functionality to Barb Ads Hub, bringing campaign forecasting capabilities to the analytics system. Barb said the pre-campaign planner enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear and VOD services over multiple screens. The JIC announced Read More
ShowHeroes Boosts German Publisher Network and Programmatic Capabilities with Traffective Acquisition
Left to right: Frederick Himperich, Managing Director of Traffective, Ilhan Zeglin, CEO of ShowHeroes, and Matthias Greiner, Head of Publisher at Traffective. ShowHeroes, a Berlin-based ad tech business specialising in CTV and video advertising solutions, this morning announced it has acquired fellow German ad tech outfit Traffective for an undisclosed fee. ShowHeroes says Read More
Digest: Axel Springer Acquires Telegraph for £575m; Indonesia to Implement Social Media Ban for Under-16s; UK Delays AI Copyright Rule Decisions
In today’s digest we explore Axel Springer acquiring the Telegraph for £575m, Indonesia moving to implement a social media ban for under-16s, and the UK delaying AI copyright rule decisions. The post Digest: Axel Springer Acquires Telegraph for £575m; Indonesia to Implement Social Media Ban for Under-16s; UK Delays AI Copyright Rule Decisions appeared first on ExchangeWire.com.
Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning
Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...] The post Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning appeared first on ExchangeWire.com.
Picnic Launches ‘Quality Video’ to Bring Transparency to Open-Web Video Buying
Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...] The post Picnic Launches ‘Quality Video’ to Bring Transparency to Open-Web Video Buying appeared first on ExchangeWire.com.
Azerion Promotes Roxanne Harley to VP Strategy & Growth
Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth as it continues to integrate multiple advertising disciplines, data streams, and technologies to deliver effective campaigns for clients. Previously Azerion UK’s head of growth, [...] The post Azerion Promotes Roxanne Harley to VP Strategy & Growth appeared first on ExchangeWire.com.
12 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
Inside Droga5’s worldwide rise—local yet unified strengths power global wins
Droga5 is the 2026 Ad Age A-List Agency Network of the Year.
How Crossmedia fosters a thriving culture that actually cares for its employees
Crossmedia is the 2026 Ad Age Best Agency Culture winner.
Iconoclast enjoyed a productive year marked by constant reinvention
Iconoclast’s 2025 body of work stretched from performance-driven comedy to effects-heavy brand films.
Courage lives up to its name with brave creative takes for clients
Courage is a 2026 Ad Age A-List International Agency Standout.
How 72andSunny plays to win in sports and entertainment
NFL expansion, new business wins and entertainment campaigns propelled 72andSunny’s standout year.
How Billion Dollar Boy became an industry-leading creator marketing power player
Billion Dollar Boy is Ad Age A-List's 2026 Social Media/Influencer Agency of the Year.
MJZ’s impressive year toggled between daydream and dread
Auteur-driven storytelling powered MJZ’s work for Apple, Gucci, Coors Light, The New York Times and Waitrose.
How Weber Shandwick became king of the jungle
Weber Shandwick Collective is the 2026 Ad Age PR Agency of the Year.
Fast-growing Invisible Dynamics is helping fashion brands regain relevance
Invisible Dynamics has been a huge driver of Gap’s resurgence.
ProdCo caps a year of ambitious shoots and cultural throwbacks
ProdCo’s campaigns ranged from horror-style Nike soccer films to the surreal McDonaldland and Adidas’ Oasis fandom.
Walton Isaacson translates cultural insights into business outcomes
Walton Isaacson landed a spot as an Agency Standout on the 2026 Ad Age A-List.
Stink delivers heartfelt stories and bold visuals across cultures and continents
Campaigns for Corona, Disney and Citroën reflect Stink’s model built around local insight and global reach.
Mod Op’s tech-fueled marketing approach paid off with client wins
Miami-based agency Mod Op won business from 40 new brands.
Magna Studios hits its stride with compelling work and strong new signings
Magna Studios spent last year expanding the momentum it built during its launch year in 2024.
Canada finds another gear with long-form spots for Hornbach and ICEX
Ambitious brand films and a regional Super Bowl spot marked a pivotal year for production company Canada.
Biscuit Filmworks made its 25th anniversary a year to remember
Ad Age’s Production Company of the Year spent 2025 reflecting on its history while making some of its best work yet.
Finch moved from activism to animation in a fruitful 2025
From teen social policy to silent-film-style cinema ads, production company Finch packed the year with varied work.