News
11,413 articles covering the AdTech ecosystem
Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure
Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale. Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities. Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must […]
Anheuser-Busch boosts marketing efforts through extended MLB tie-up
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.
Stephen Allan to leave Brainlabs
Executive chair steps down after four years in the role.
Irn-Bru campaign features posters “made from girders”
Lucky Generals created the work.
MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026
MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...] The post MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026 appeared first on ExchangeWire.com.
Disney prescribes a giant ‘pillboard’ in LA for the return of ‘Scrubs’
A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.
Scrubs - Pillboard - 12s
NWSL - Imagine Missing This - 30s
Coca-Cola - Jump - 3m28s
Coca-Cola revives Van Halen’s ‘Jump’ for the 2026 World Cup
J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.
KitKat - Dash - 31s
A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone
Companies are in a land grab for data.
Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
How B2B marketers can prepare for AI agents that do the buying
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. The post How B2B marketers can prepare for AI agents that do the buying appeared first on MarTech.
Why direct traffic in GA4 isn’t what it looks like
Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech.
Salesforce and HubSpot reshape partner programs for the AI era
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. The post Salesforce and HubSpot reshape partner programs for the AI era appeared first on MarTech.
AI speeds up CX, but alignment still decides success
AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. The post AI speeds up CX, but alignment still decides success appeared first on MarTech.
Devnagri AI Launches Speech AI to Power Multilingual Voice Workflows for Enterprises
New capability expands Devnagri’s Sovereign Language Infrastructure with enterprise speech recognition and voice generation for multilingual digital systems. Devnagri AI, the Sovereign Language Infrastructure company for regulated and enterprise-scale organizations, announced the launch of Speech AI, a new capability designed to enable multilingual voice interactions across enterprise systems and digital customer journeys. Speech AI expands […]
Data Management Overtakes Cost and Talent as Top AI Challenge as 65% of Enterprises Race to Build Reliable Agentic Capabilities
“Significant” investment in AI has tripled compared to the previous year and half of organizations are now committing more than 20% of their total tech budget to scaling AI initiatives. As AI investment soars, the race for agentic is outpacing the modern data infrastructure required to support it. This is according to a new Semarchy survey of […]
Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive via @sejournal, @martinibuster
Google's John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it. The post Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive appeared first on Search Engine Journal.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era via @sejournal, @purnavirji
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising. The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.
Zaid Al-Qassab exits as M&C Saatchi CEO amid boardroom shake-up
Top shareholder Vin Murria rejoins board.
Riverford Organic takes root with new media agency
Veg box service selects parter after competitive pitch.