Video Budgets See Strongest Performance in Two Years in Latest IPA Bellwether
Articlevideoweek.com
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, Read More
Last updated Jul 16, 2026 by ATDb automated enrichment