News
11,413 articles covering the AdTech ecosystem
Alteryx Accelerates its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Surpassing $1B in ARR and More Than 380M Automated Workflows Annually, Alteryx One Delivers the Trusted Data Foundation Enterprises Need to Operationalize AI Alteryx, Inc., a leading AI-ready data and analytics company, announced its next phase of growth at the Gartner Data & Analytics Summit, surpassing $1 billion in ARR and powering more than 380 […]
Teradata Enables AI Agents to Autonomously Process Text, Images, and Audio at Enterprise Scale
Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems Teradata announced new agentic and multi-modal data capabilities for Teradata Enterprise Vector Store, a unified solution that enables organizations increasingly to harness the full potential of generative AI and autonomous agents across hybrid, […]
Whatfix introduces AI Roleplay Training in Mirror, the only platform combining adaptive AI conversations with real system simulations
For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage. With this launch, Mirror evolves […]
Picsart Unveils AI Playground, Providing Access to Over 90 AI Models Within One Unified Prompt
Eliminating the need for multiple annual subscriptions – which can total over $3,300 – by consolidating video, image, and audio capabilities from 24 providers into a single design hub. Picsart, a leading AI-powered design platform empowering the next era of creators with over 130M+ monthly users, launched AI Playground, a comprehensive AI generation hub featuring […]
Intero Digital Releases Guide to Help Brands Measure Visibility in AI-Powered Search and Audit GEO Footprint
Intero Digital, a full-service digital marketing agency, today released a new strategic guide designed to help brands evaluate and strengthen their visibility in generative AI search environments, where tools like ChatGPT, Gemini, Perplexity, and Copilot are rapidly changing how consumers discover companies online. The guide introduces a framework for auditing what Intero Digital calls a brand’s Generative Engine […]
Razer’s VP of Software Quyen Quach Unveils ‘Fully Agentic’ Version of AI Companion AVA, Which Runs on Cloud and Locally on PC (EXCLUSIVE)
Razer will unveil new features for its upcoming AI companion, Razer AVA, during the GDC Festival of Gaming Monday, including the ability for the product to be “fully agentic” running locally on PC and on the cloud. First revealed as a conceptual project last year and most recently promoted as a 5.5-inch animated 3D hologram desk […]
Burger King names 2 new agencies following viral Whopper bite moment
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
Horizon Media pilots AI solution to detect cultural shifts mid-campaign
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds via @sejournal, @MattGSouthern
A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.
VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform
Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...] The post VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.
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Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […] The post Understanding MCP, The ‘Universal Adapter’ For AI In Advertising appeared first on AdExchanger.
Building baskets and brand trust with Florida Oranges
Within the high-stakes produce category, citrus stands out as both a staple and an opportunity.
What last year’s receipts say about the year ahead
Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.
Costco ties digital personalization to $470M in sales growth
Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.
Target readies next-day delivery for 20 more metros this spring
The retailer expects to boost its supply chain spending this year as it rolls out more shipping options in California, Texas and other states.
KLOTA Expands E-Commerce Toolkit with Expert-Led SEO and Google Ads Audit Services
Fixed-price, manual audits with prioritized action plans join KLOTA’s growing suite of diagnostic tools for online retailers. KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans […]
Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search
AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions […]
CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation
New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]
KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion
KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]
Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube
Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments. The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC […]
Dataiku Launches the Platform for AI Success
An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce Dataiku announced the launch of the Platform for AI […]
Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows
New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents. Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner […]