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Purpose and Practice: Transforming Health Brands for the Modern Consumer

How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.

Week of May 4 Evening News Ratings: Broadcasts Decline

The demo gap between ABC World News Tonight and NBC Nightly News remained tight.

ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend

Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.

Try Guys Cooking Competition Series ‘Phoning It In’ Rounds Out Season 4 Judges (EXCLUSIVE)

The Try Guys’ bonkers cooking competition “Phoning It In” has rounded out its slate of judges, cast members and contestants for Season 4. The show premiered its fourth installment on the independent streamer 2nd Try TV on May 6 before it rolls onto YouTube starting May 30. Chris Ying, Justin Pichetrungsi, Elizabeth Falkner, Jordan Myrick, […]

Air Transat ads offer a plan B for those priced out of World Cup games

Courage Montreal’s campaign suggests skipping the games and going to countries competing in them.

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Upfronts Day Three: Ad Tech Jargon And Brand Awareness

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Etsy debuts app in ChatGPT

The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

NBCU Ads Leader Says Brands Are Still Betting on Late Night TV

Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.

Grocery Outlet improves sales but CEO is ‘not satisfied’ with performance

The discounter has worked to reshape its value perception but still needs to improve its in-store experience, its top executive told investors.

Grocery inflation hits highest level since mid-2023

Tomato prices were up nearly 40% year over year in April, the quickest rate of inflation among the food-at-home categories that the BLS tracks.

Wacoal America’s new CEO on running a brand worn by many, known by few

James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.

Best Buy debuts consultation spaces within Ikea stores

The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.

Dillard’s is so confident, it opened a new store

Sales, margins and profits grew in Q1 — impressive results considering that consumers and the department store model itself are under pressure.

ON24 Unveils New LinkedIn Integration to Help B2B Marketers Reach the Right Buyers and Accelerate Pipeline

New integration capabilities transform ON24 first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth ON24, now a Cvent company, a leading customer engagement platform for B2B sales and marketing, announced a new integration with LinkedIn, enabling customers to seamlessly activate high-intent audiences and extend the […]

Meibel Launches Document Intelligence: The Grounding Layer That Turns Complex Enterprise Documents Into Trusted, Structured Knowledge

New capability transforms unstructured documents into confidence-scored, queryable data with full provenance and cross-document relationship mapping. Meibel, a leading AI orchestration platform, announced the release of Document Intelligence, a foundational data layer that transforms complex enterprise documents into structured knowledge ready for agents and workflows. Most platforms treat documents as flat text. They run OCR, […]

8×8 AI Studio Adds OpenAI’s GPT Realtime 2 to Support Production Voice Agents

Tool Calling Designed for More Reliability, GPT-5-Class Reasoning, and Improved Transcription Are Available Now in Early Availability 8×8, Inc. , a leading global business communications platform provider, has added support for OpenAI’s latest voice AI mode, GPT Realtime 2, to 8×8 AI Studio, providing businesses running live voice agents a more dependable foundation for customer interactions. […]

Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance

Iridio is expanding its social media marketing solution to include integrations with Reddit and LinkedIn. Powered by RRD’s proprietary Consumer Graph℠ technology, Iridio identifies the right households through high-precision mapping of 130 million unique household personas. Combining digital display with paid social leads to a 67% higher average featured sales lift compared to social-only campaigns. […]