Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers to retailers. “There used to be this process of searching for a product, researching it on different websites, and then […]

Last updated Jul 15, 2026 by ATDb automated enrichment