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Neutrogena puts science above virality with ‘Break the Rules’ campaign

Neutrogena puts science above virality with ‘Break the Rules’ campaign

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

Last updated Jul 15, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Jul 15, 2026
Topic
Neutrogena
Mentions
4