Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To […]

Last updated Jul 15, 2026 by ATDb automated enrichment