The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control.  And if we’re being honest, the precision targeting story was oversold anyway. The industry […] The post The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk appeared first on AdExchanger.