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Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web

Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday.

Last updated Jul 15, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jul 15, 2026
Topic
Ozone
Mentions
2