C-Suite Pressure Puts Digital Marketing Strategy at Risk

Under pressure from CEOs and CFOs, teams prioritize quick wins over complete digital marketing strategies for mid-size businesses, with destabilizing effects. Husam Jandal, an internationally acclaimed business and digital marketing consultant, says executives, earnestly looking for value in their investments, are unintentionally pushing teams away from comprehensive digital marketing strategies and toward individual tactics, with […]

Last updated Jul 14, 2026 by ATDb automated enrichment