Budget isn’t king: Raja Rajammanar on why he slashed his traditional adspend by 70%

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.

Last updated Jul 14, 2026 by ATDb automated enrichment