News
21,114 articles covering the AdTech ecosystem
Havas chief: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’
Yannick Bolloré said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
Watch the newest commercials from Domino’s, Whoop, Nike and more
Domino’s continues to hype its “Best Deal Ever” promotion.
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment
Price's appointment comes after a string of board and C-suite departures at the adtech company.
MLS Is Ready for Its Through Pass From the World Cup
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
Northeast grocer taps into social media driven candy trend
DeCicco & Sons, which is making Swedish pick-and-mix candy available through a pilot with sweets maker CandyKing, says it is the first U.S. supermarket operator to embrace the concept.
Walmart inks nuclear energy deal to power Illinois warehouse
The deal marks Walmart’s first nuclear power purchase agreement and is “among the first of its kind between a large retailer and a nuclear energy facility in the United States.”
Retailers stock up ahead of expected tariff changes
Import volume at major ports is surging as companies look to avoid a new tranche of tariffs, per a report from the NRF and Hackett Associates.
M+C Saatchi NA launches entertainment arm as branded content booms
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows. The post Google Ads Requires Disclosure For AI-Generated Content appeared first on Search Engine Journal.
How Dailymotion’s AI Strategy Has Evolved Over the Last Decade
DailyMotion has been using machine learning for more than a decade to recognise patterns and optimise towards media KPIs using the vast amounts of data it has access to. But machine learning can be “pretty dumb” at times says Paolo Mulè, SVP of Global Clients & Strategic Partnerships at Dailymotion: it is very good at Read More
When Streaming TV Integrations Don’t Feel Like Ads
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms
Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB’s Big Swing at the Home Run Derby
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually […] The post 55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth appeared first on AdExchanger.
What Heritage Grocer’s new CEO is prioritizing
David Hinojosa wants the Hispanic grocery company to get better at the fundamentals while also ramping up omnichannel capabilities and private brands.
Amazon Shipping looks to snag FedEx, UPS customers with low pricing
Fewer surcharges are among the tactics the service is using to gain market share after opening to all businesses earlier this year, experts said.
Retailers did well in Q1. Was it just a mirage?
Tariffs’ effect on prices didn’t kick in until later in 2025. That and other factors flattered retail comps early this year, setting up Q3 for disappointment.
In customer service, third-party generative AI tools are beating brand chatbots
While consumers' use of third-party generative AI tools has doubled in the past year alone, company-provided chatbot usage hasn’t statistically increased since 2022, Gartner found.
LTM Partners with Anthropic to Accelerate Claude Adoption and Expand Enterprise Delivery
Claude and Claude Code embedded into LTM BlueVerse™ AI Delivery Fabric to power AI-led transformations LTM, the Business Creativity partner to the world’s largest enterprises, announced a partnership with Anthropic, the frontier AI company behind Claude, to accelerate enterprise-scale adoption of Claude, Claude Code and Claude Cowork across engineering, modernization, and business workflows. LTM will combine […]
The Trade Desk Appoints Penry Price to Board of Directors
Advertising industry veteran brings decades of marketer-focused leadership and deep AI expertise to The Trade Desk’s board The Trade Desk, the world’s leading independent advertising technology company, announced the appointment of Penry Price to its board of directors. Price brings more than two decades of experience across the advertising industry, including as the Vice President […]
Klaviyo Appoints Erica Smith as Chief Financial Officer
Smith, previously CFO of CyberArk, will succeed Amanda Whalen effective September 1, 2026 Klaviyo , the autonomous B2C CRM, announced the appointment of Erica Smith as Chief Financial Officer, effective September 1, 2026. Smith will succeed Amanda Whalen, who announced in May her plan to step down as CFO. Whalen will remain employed with Klaviyo […]
Krikey AI Unveils Advanced 3D Animation Tools to Eradicate Production Barriers for Digital Content Creators
As modern media demands rapid output across vertical and horizontal formats, a massive friction point has emerged: the high cost, technical complexity, and camera anxiety associated with studio-quality video production. Content pipelines frequently stall due to tedious software rigging and keyframing workflows. The newest updates to the Krikey AI Animation Generator solve these core industry bottlenecks by […]
New Research from Cvent Reveals Marketer Confidence in Events as a Pipeline Growth Channel
Cvent CONNECT 2026 convenes global marketing leaders around a single strategic shift: events are one of most effective channels for building trust, capturing intent, and generating pipeline Cvent opened day one of its flagship Cvent CONNECT conference with an expansive lineup of programming purpose-built for marketing leaders and brand professionals, reflecting a fundamental shift in how leading organizations […]
Rockstar Energy’s CMO on turning latent brand value into market share
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. The post Evergreen Content Is Over – The Individual Is The Only Strategy Left appeared first on Search Engine Journal.