News

EXCLUSIVE: WPP Elevates Nancy Hall to CEO of WPP Media U.S.

Hall's promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.

OffBall and Togethxr Team Up on a New Playbook for Sports Media

The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.

Google Updates AI Mode Recipe Sites Results In Response To Backlash via @sejournal, @martinibuster

Google updated AI Mode to change how it displays recipes and links to the creators The post Google Updates AI Mode Recipe Sites Results In Response To Backlash appeared first on Search Engine Journal.

Movers & Shakers: WPP Media, Uncommon, MRM, Neverland, Assembly, Brandtech Group and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement

NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendments to the framework since 2023. The updates are designed to aid advertisers’ compliance and business objectives by simplifying privacy law … Continued The post IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement appeared first on IAB.

13 creative campaigns to know about today

Amsterdam brings museum masterpieces into the streets, and A&W Canada spoofs that awkward McDonald’s CEO video.

F1 Engineering - 15s

Baja Engineering -15s

F1 Proving Ground Brand Spot - 30s

Raptor - 30s

3 ways to power smarter marketing with household economic insights

Standard demographic data not delivering the results you need? Learn how economic insights can help drive double-digit conversion lifts while cutting ad spend.

Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.

Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.

Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.

A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch

A+E Global Media announces new content and brand creative studio.

Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks

GMA was the only morning show with week-to-week gains in both measured categories.

Manifest Hires BarkleyOKRP Veteran to Lead Client Division

Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.

Amazon Audiences Are Coming To Netflix

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.

How Brooks Brothers is refreshing the oldest apparel brand in the US

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

CMOs face risks locking brands into agency AI platforms: Gartner

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

SEO Vs. PPC Strategy: What’s Right For Your Business? via @sejournal, @brookeosmundson

Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently. The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared first on Search Engine Journal.

Why Most Enterprise SEO Operating Models Are Structurally Broken via @sejournal, @billhunt

Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility. The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.

Google Zero Is A Lie

Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.