News

Axe ad shows football fan up for the (World) cup

Campaign created by Lola Madrid.

McDonald's outdoor campaign offers snapshots of nights out ending at the fast-food chain

Leo UK made the work.

The Survival of the Scarcest: Why AI Favours the Premium Publisher

In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI... The post The Survival of the Scarcest: Why AI Favours the Premium Publisher appeared first on ExchangeWire.com.

Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...] The post Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising appeared first on ExchangeWire.com.

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study.  The new research reveals that viewers across Europe have bought into streaming TV, with many [...] The post FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience appeared first on ExchangeWire.com.

McDonald’s UK uses real camera rolls to show where nights often end up

Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.

McDonald's UK - Camera Rolls - 1m04s

Apple - Tabs - 50s

Apple - Best Performance Yet - 1m40s

Apple debuts new MacBooks with pair of rhythm-driven spots

The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.

Axe - Airplane - 60s

Graza gets ‘seriously serious’ about quality in deadpan spots with high drama

Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.

Graza - Spoons - 30s

Graza - Twins - 30s

Graza - The Harvest - 30s

Musée de la Grande Guerre - Distress - 28s

Musée de la Grande Guerre - Sorrow - 28s

Musée de la Grande Guerre - Suffering - 28s

A Freelancer’s Guide to Surviving and Thriving in the Ad Industry

Longtime freelancers and a recruiter share their advice for those entering a turbulent market and what it takes to make it work as a freelancer now.

Brooks Brothers Courts New Generation With Modern Take on Preppy Style

Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.

ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles

Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.

Mr. Clean Returns From Retirement After Just 2 Weeks With a Product Glow-Up

The P&G brand is the latest to 'kill off' and resurrect a mascot.

Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.

How Gemini in Gmail changes inbox visibility for marketers

From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. The post How Gemini in Gmail changes inbox visibility for marketers appeared first on MarTech.