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11,373 articles covering the AdTech ecosystem
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. The post 6 post-purchase moments that shape customer lifetime value appeared first on MarTech.
Hey B2Bs, don’t pass on connected TV
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don’t pass on connected TV appeared first on MarTech.
Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. The post Revive old content to win in AI search appeared first on MarTech.
Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.
Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model
As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble […] The post Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model appeared first on AdExchanger.
Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation via @sejournal, @martinibuster
Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations. The post Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation appeared first on Search Engine Journal.
WPP Media hires global client president from Publicis
She will join on 17 March.
Why cockroaches and rats can sometimes win the day
Images are powerful tools in advertising but finding archetypal examples, without nuance or complexities, can really add to the work's impact.
Zoom appoints global media agency of record
Independent agency PMG will establish a cross-functional team to work with Zoom.
Thinkbox strategy chief urges industry to switch “acronym soup” for “total TV”
Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.
WPP's Jon Cook on designing the company around how a “consumer consumes a brand”
The chief executive of WPP Creative says: “No consumer looks at a brand and says, 'That's media' or 'That's creative'.”
40 years of Pixar: how mascots can make your brand
Mascots must be nuanced, well thought out and most importantly, reflect the realities of the audiences they serve.
“If You’ve Got It, Use It” – How First-Party Data Drives Effectiveness in Addressable TV
Over the last 18 months, European broadcasters and TV sales houses have ramped up their efforts to attract new-to-TV advertisers that usually spend on search and social platforms. While many of these announcements have focused on lowering the cost of entry to TV using AI-enabled creative solutions, Sky Media has looked to addressable advertising to Read More
Digest: Meta Trials AI Shopping Tool; Google to Fill 150 Tech Roles in Singapore; eBay Cuts 800 Jobs
In today’s digest, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles in Singapore, Gemini, and eBay cutting 800 jobs, 6% of its workforce. The post Digest: Meta Trials AI Shopping Tool; Google to Fill 150 Tech Roles in Singapore; eBay Cuts 800 Jobs appeared first on ExchangeWire.com.
CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre
Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs. ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...] The post CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre appeared first on ExchangeWire.com.
AI Slop and Peril for the Open Web
Shirley Marschall is back, and this week she's looking at the three-pronged peril for the open web in the age of AI slop... The post AI Slop and Peril for the Open Web appeared first on ExchangeWire.com.
Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New Year’s campaign and how it is building the social gym of the future.
American Airlines conducts media pitch—and 7 other agency reviews to know about
American Airlines, Estée Lauder and Kroger are among the brands taking a look at their agency relationships.
Modelo’s new ads shift to focus on the payoff after the hard work is done
Grey’s evolved creative puts the beer front and center, positioning a cold Modelo as proof the grind was worth it.
ColorComm launches a strategic advisory agency
ColorComm, the membership community and conference series for advancing executives in business, is opening a full-service strategic advisory firm.
McCann’s Tyler Turnbull Enjoys Skiing for the Challenge—and Family Time
McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.
Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites via @sejournal, @martinibuster
A warning was issued about two vulnerabilities affecting up to 60,000 installations of the Seraphinite Accelerator WordPress plugin. The post Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites appeared first on Search Engine Journal.
Should adland follow Publicis and WPP’s four-day office mandate?
Agency leaders highlighted the importance of trust, mental wellbeing and outcomes for clients and teams when making the decision.
IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...] The post IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising appeared first on ExchangeWire.com.