Streaming’s Declining CPMs are Putting Content Investment Under Pressure

“It’s no secret that we’ve seen declining CPMs for streaming inventory,” says Greg Bel, VP of Global Revenue & Partnerships at Publica by IAS. But streaming content is very expensive to produce, so it’s very important that CTV publishers are able to get a good return in terms of ad revenue, or else they won’t Read More

Last updated Jul 13, 2026 by ATDb automated enrichment