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TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.

Creative License: How Adobe Helps Brands Stay Creative in the Age of AI

From the data stack to the AI tools that help teams move faster without losing quality or brand control.

Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room

The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.

Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker

Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.

TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other […] The post TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’ appeared first on AdExchanger.

Is Heidi O’Neill exactly what Lululemon needs?

Negative opinions have proliferated since she was named to the top spot, but analysts say critiques are overblown.

Ulta Beauty to offer products via Uber Eats

The beauty retailer has previously partnered with Instacart and DoorDash as the fast delivery market grows.

Bob’s Discount Furniture opens first combo store-distribution center

The retailer is monitoring the concept and may replicate it in the future, Chief Operating Officer Ramesh Murthy said.

Jellyfish appoints Stephanie Parry as Managing Director, UK & Ireland

Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has […]

Rakuten TV Becomes Latest Streaming Platform To Be Tracked By Barb

European streamer strengthens position in UK AV ecosystem with verified reach and incremental audiences Rakuten TV Enterprise, the B2B arm of Rakuten TV, has signed up with the official UK audience measurement JIC, becoming the latest streaming platform to be tracked by Barb. The move, effective immediately, marks a significant step in validating its audience and reinforces […]

HuLoop Launches Agentic Operations to Orchestrate Intelligent Agents, Operationalize AI Across the Enterprise

HuLoop Automation, a leader in AI-powered work optimization, announced the launch of Agentic Operations, a new module designed to orchestrate, manage and govern intelligent agents at scale across its unified work optimization platform. As organizations accelerate AI adoption, many struggle to move beyond isolated use cases. While AI capabilities have advanced rapidly, operationalizing AI in […]

Equisoft and Continuum Launch Integration to Bring AI Meeting Intelligence to Equisoft/connect Users

Joint integration lets advisors using Equisoft/connect push meeting notes and tasks into their CRM automatically, and ask their CRM questions with natural language, all through Continuum’s desktop app Equisoft, a leading global digital solutions provider to the financial services industry, and Continuum, the AI-powered client intelligence platform for Canadian advisors, announced an integration that connects […]

Glean Introduces the Enterprise Agent Development Lifecycle, Codifying How Enterprises Build, Govern, and Measure AI Agents

New framework and platform capabilities help CIOs turn AI agents from fragmented experiments into governed production systems with measurable business impact Work AI leader Glean introduced its enterprise Agent Development Lifecycle (ADLC), a new framework and set of platform capabilities designed to help enterprises systematically deploy AI agents and maximize business impact. As organizations scale […]

Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively into Its Senior Living CRM

Operators using Aline Connect convert web form inquiries to tours at 30%, nearly 2x the industry average. Aline, the leading CRM platform for senior living and post-acute care operators, announced the general availability of Aline Connect an AI-powered outbound agent that automatically follows up on every digital inquiry, directly from within the Aline CRM. Aline […]

NetApp Collaborates with Red Hat to Help Advance Data Protection and Scale for Red Hat OpenShift Deployments

New block-level change tracking capabilities enable faster backup and recovery for virtualized environments NetApp® , the Intelligent Data Infrastructure company, announced new NetApp data management capabilities optimized for Red Hat OpenShift that enable advanced levels of resilience and scale for virtualized environments, on-premises and in the cloud. The updates improve the speed and predictability of […]

America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing

New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […] America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing first appeared on Street Fight.

EBay Rejects GameStop’s $56 Billion Takeover Bid: ‘Your Proposal Is Neither Credible nor Attractive’

Online retailing giant eBay has turned down GameStop CEO Ryan Cohen’s unsolicited $56 billion takeover proposal, calling it “neither credible nor attractive.” On May 3, GameStop submitted a nonbinding offer to acquire of eBay for $125/share (supposedly comprising 50% cash and 50% GameStop common stock), valuing eBay at $55.5 billion. But questions immediately arose about […]

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4.

Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh

Enterprise content leaders are scaling AI output and struggling to do it well. The highest-maturity organizations already know why. The post Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? appeared first on Search Engine Journal.

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

Tournament kicks off on 11 June.