News
21,114 articles covering the AdTech ecosystem
Syncro Launches More Outbound Campaigns Than the Prior Two Years With Self-Service Audience Building on ZoomInfo
The IT management software company went from an inbound-only motion to 35 self-serve campaigns within a couple of months, according to the company. ZoomInfo , the all-in-one AI GTM platform, has reported that Syncro, an IT management software company serving managed service providers, generated around $400,000 in pipeline and around $150,000 in revenue within a […]
New Acxiom and EMARKETER Report Highlights Need for Stronger Identity Infrastructure as Fragmented Data Limits Growth
Acxiom®, the connected data and technology foundation for the world’s leading brands, in partnership with EMARKETER, released its report, “Data and identity: From marketing capability to company asset.” The new research reinforces the need to align fragmented data and identity under a stronger, interoperable foundation to enable enterprise-wide clarity and create a connected view of consumers […]
MarTech and the Future of AI-Driven Customer Intent Modeling
We have entered a new age of marketing where knowing what the customer will do next is more valuable than knowing who they are. Traditional demographic targeting, based on age, gender, income, or geography, helped brands identify broad audiences but often failed to capture what drove them to buy. With the rise of digital interactions […]
Former Depop, Etsy and Missguided Marketing Leader Launches Specialist SEO and PPC Agency – VKNG Digital for Lancashire Businesses
VKNG Digital brings enterprise-level search marketing to the region’s small and medium-sized businesses VKNG Digital, a new specialist search marketing agency, has launched to give Lancashire’s small and medium-sized businesses access to the calibre of SEO and PPC strategy usually reserved for national and global brands. Founded by digital marketing specialist Dave Anderson, the agency […]
VoicePing releases VoicePing 3.0 for enterprise multilingual communication
The latest version brings together real-time translation, AI meeting minutes, voice output, terminology dictionaries, MCP/API access, QR-based event translation, file transcription, subtitles, AI dubbing, virtual office collaboration, enterprise administration, and new VoicePing ASR and MT models. VoicePing Inc. announced the availability of VoicePing 3.0, the latest version of its multilingual AI communication platform for in-person and web […]
Vmake Labs Launches Brainrot Marketing Video Styles to Help Small Businesses Turn Products into Viral Social Videos
Vmake Labs today announced the launch of its Brainrot Marketing video styles, giving small business owners, e-commerce sellers, brand owners, and social media managers a faster way to turn ordinary product photos into viral social video content. Built for social first-marketers who need to capture attention, drive traffic, and test creative ideas quickly across TikTok, Instagram […]
The Rise of AI Website Builders: Where Bezier AI Fits Among Cursor, Lovable, Bolt.new, v0, Replit, and GitHub Copilot
The AI website builder market is evolving rapidly. Discover how Bezier AI compares with Cursor, Lovable, Bolt.new, v0, Replit, and GitHub Copilot. As artificial intelligence continues to reshape software development, a new generation of AI-powered website builders is changing how digital products are created. From AI coding assistants like GitHub Copilot and Cursor to prompt-based […]
“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV... The post “The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future appeared first on ExchangeWire.com.
Digest: EU Says Meta Failed to Protect Users; Google Adds AI Labels to Search & YouTube Ads
In today’s Digest, we cover Brussels ramping up pressure on Meta over its alleged "addictive" platform design, Google expanding AI disclosure rules across Search, YouTube, and Discover ads, and an export control gap that has reportedly allowed OpenAI and Google [...] The post Digest: EU Says Meta Failed to Protect Users; Google Adds AI Labels to Search & YouTube Ads appeared first on ExchangeWire.com.
Pitch stress 'could drive three in four adland workers out of the industry'
Finding part of the Great Pitch Poll 2026.
This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer of South Korean cosmetics. And the K-beauty boom is just beginning. While K-beauty is expected to generate over 7% revenue […] The post This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base appeared first on AdExchanger.
Why Farmers Insurance flipped its jingle as part of all-pink rebrand
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
Farmers Insurance unveils a pink-drenched refresh and tweak to its jingle
The company’s debut campaign from Dentsu Creative is centered on clearer insurance guidance.
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK)
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK) appeared first on AdExchanger.
Lamar’s Ian Dallimore: OOH Is the ‘Anti-Algorithm’ That Unites Consumers Around Brands
CANNES, France — While digital advertising serves increasingly personalized content to fragmented individual audiences, out-of-home advertising creates shared brand experiences that bring consumers together — a distinction that grows more valuable as digital fatigue accelerates. “If you and I are sitting here having a conversation, if we were to open our mobile device, the ads […]
Ad-Tech’s ‘Cookie Licking’ Problem is Starving Quality Content, Says Basis President
CANNES, France – Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller. In fact, the advertising supply chain has become so bloated with intermediaries that roughly 60% of ad spend never makes it to content creators, according to Christian Hendricks, […]
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic
WebMCP gives AI agents named tools to call, and a clean route for prompt injection. Here's what Chrome says to lock down first. The post The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them appeared first on Search Engine Journal.
AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise via @sejournal, @MattGSouthern
AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopping rule for when rankings are finally trustworthy. The post AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise appeared first on Search Engine Journal.
‘Pokémon Go’ Exec Promises 1,000-Person Times Square Mewtwo Event Is Just the Start of 10th Anniversary: ‘My Personal Goal Is to Create Core Memories’ for All Players
Ten years ago, “Pokémon Go” vice president of product Michael Steranka was crying in the shower because the first large-scale event for the hit mobile game was, in his own opinion, a disaster. The Niantic-developed game kept crashing, too many people were trying to play at once and the servers couldn’t handle the game’s immense […]
Anthropic Confronts the Hard Questions About AI Responsibility
A new film is the latest from the company’s “Keep Thinking” campaign