What Marketers Miss When Their Data Isn’t Inclusive

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, […] The post What Marketers Miss When Their Data Isn’t Inclusive appeared first on AdExchanger.