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Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory

In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

What’s Driving Global’s Push Into Video?

Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this Read More

Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV

Cocie AI today (12th May, 2026) launches Cocie CTV Autopilot, an agentic contextual intelligence platform that turns a single buyer brief into a live, show-level targeted CTV campaign in minutes. Built for streaming TV from day one, the platform is [...] The post Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV appeared first on ExchangeWire.com.

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology

GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...] The post Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology appeared first on ExchangeWire.com.

Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH

Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...] The post Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH appeared first on ExchangeWire.com.

Stress becomes creative fuel in Apple’s new Mac spot for college students

TBWA\Media Arts Lab ad directed by rubberband follows students through drafts, deleted files and deadline-fueled inspiration.

Apple - The Journey to Great Ideas in College - 90s

Priceline revives the Negotiator, with Randall Park succeeding William Shatner

The Mirimar campaign arrives as travelers look for ways to stretch vacation budgets this summer.

Priceline - The Handoff - 60s

Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe

Liquid I.V. launched its summer campaign and a retro flavor in partnership with British R&B group FLO.

Last-click attribution rewards the wrong work in an AI-first world

AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions. The post Last-click attribution rewards the wrong work in an AI-first world appeared first on MarTech.

The dangerous gap between AI output and actual understanding

AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it. The post The dangerous gap between AI output and actual understanding appeared first on MarTech.

Top 5 Branded Videos of the Week: Who’s hungry?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Celonis Launches the Context Model to Eliminate Enterprise AI’s Operational Blind Spots, Agrees to Acquire AI Decision Intelligence Leader Ikigai Labs

Celonis, the global leader in Process Intelligence, launched the Celonis Context Model (CCM) and announced it has signed a definitive agreement to acquire Ikigai Labs, a leader in AI-powered Decision Intelligence. “AI is only as good as the context it has. Every organization needs to give its Enterprise AI a holistic, living model of how a business […]

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader

A practical look at how SEOs and affiliate marketers can adapt payment models, brand positioning, and partnerships for AI-powered discovery. The post 3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO appeared first on Search Engine Journal.

Media planning has no taste

The media industry has focused too much on data and optimisation and now needs to regain its sense of taste.

Former ITV exec Jayesh Rajdev reveals new role

Rajdev departed ITV at the end of 2025.

Havas Play UK makes three senior appointments in ‘culture-first’ bid

Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency’s ambition to create culture-first work following a trio of senior appointments.

Are micro-dramas the future of film ads?

Creatives are "approaching storytelling from the wrong angle”, according to Christine Jones, founder of SirenXYZ.

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.

Rakuten TV Signs Up to Barb Measurement

Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More

Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent

Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift

CMOs are buying AI that their organization isn’t ready for

A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully. The post CMOs are buying AI that their organization isn’t ready for appeared first on MarTech.