News

Stress becomes creative fuel in Apple’s new Mac spot for college students

TBWA\Media Arts Lab ad directed by rubberband follows students through drafts, deleted files and deadline-fueled inspiration.

Apple - The Journey to Great Ideas in College - 90s

Priceline revives the Negotiator, with Randall Park succeeding William Shatner

The Mirimar campaign arrives as travelers look for ways to stretch vacation budgets this summer.

Priceline - The Handoff - 60s

Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe

Liquid I.V. launched its summer campaign and a retro flavor in partnership with British R&B group FLO.

Last-click attribution rewards the wrong work in an AI-first world

AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions. The post Last-click attribution rewards the wrong work in an AI-first world appeared first on MarTech.

The dangerous gap between AI output and actual understanding

AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it. The post The dangerous gap between AI output and actual understanding appeared first on MarTech.

Top 5 Branded Videos of the Week: Who’s hungry?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Celonis Launches the Context Model to Eliminate Enterprise AI’s Operational Blind Spots, Agrees to Acquire AI Decision Intelligence Leader Ikigai Labs

Celonis, the global leader in Process Intelligence, launched the Celonis Context Model (CCM) and announced it has signed a definitive agreement to acquire Ikigai Labs, a leader in AI-powered Decision Intelligence. “AI is only as good as the context it has. Every organization needs to give its Enterprise AI a holistic, living model of how a business […]

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader

A practical look at how SEOs and affiliate marketers can adapt payment models, brand positioning, and partnerships for AI-powered discovery. The post 3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO appeared first on Search Engine Journal.

Media planning has no taste

The media industry has focused too much on data and optimisation and now needs to regain its sense of taste.

Former ITV exec Jayesh Rajdev reveals new role

Rajdev departed ITV at the end of 2025.

Havas Play UK makes three senior appointments in ‘culture-first’ bid

Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency’s ambition to create culture-first work following a trio of senior appointments.

Are micro-dramas the future of film ads?

Creatives are "approaching storytelling from the wrong angle”, according to Christine Jones, founder of SirenXYZ.

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.

Rakuten TV Signs Up to Barb Measurement

Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More

Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent

Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift

CMOs are buying AI that their organization isn’t ready for

A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully. The post CMOs are buying AI that their organization isn’t ready for appeared first on MarTech.

From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with […] The post From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery appeared first on AdExchanger.

Docusign Announces Agentic Contract Workflows for In-House Legal Teams

Docusign agents triage, review, and move agreements forward across its Intelligent Agreement Management platform, solving business problems in the way point products cannot Docusign announced a new set of AI-powered capabilities and strategic partnerships designed to help in-house legal teams drive progress for their companies while enjoying cutting edge AI-based legal tools. With the introduction […]

Inbox Monster Launches Research Suite, Giving Email Marketers Access to 56 Million Messages in Near-Real Time

Inbox Monster, the integrated deliverability and testing platform for email teams, today announced the launch of the Inbox Monster Research Suite, a powerful email search engine fueled by a proprietary network from the world’s leading brands. Designed as the most robust tool yet in an email marketer’s toolkit, Inbox Monster’s Research Suite helps email teams […]

Sonilo Partners with Shutterstock to Build the Gold Standard in Licensed AI Music

Shutterstock’s first-ever partnership with a video-to-music platform licenses its music catalog for AI model training—a new benchmark for responsible AI music Sonilo, the world’s first professionally licensed video-to-music AI platform, announced a strategic partnership with Shutterstock, one of the world’s largest providers of licensed creative content. Through this partnership, Sonilo has licensed Shutterstock’s high-quality music […]

Portworx by Everpure Makes Data Management Native to Red Hat OpenShift

Simplify Kubernetes operations by managing storage, data protection, and disaster recovery for AI workloads, containers and VMs directly within the Red Hat OpenShift console. Everpure, the company revolutionizing storage and data management, announced new capabilities for Red Hat OpenShift users designed to deliver a native Kubernetes experience for managing storage and data across AI workloads, […]