News
11,369 articles covering the AdTech ecosystem
ADWEEK Advantage: The Winners and Losers of the Creative Freelance Boom
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
Streaming Ratings, Week of Jan. 26: Bridgerton Waltzes to the Top
Stranger Things drops to second place.
Why original thinking is your competitive advantage in the AI era
AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve. The post Why original thinking is your competitive advantage in the AI era appeared first on MarTech.
Automation is marketing’s fastest path to AI returns
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. The post Automation is marketing’s fastest path to AI returns appeared first on MarTech.
Google details how its on-Google checkout works
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. The post Google details how its on-Google checkout works appeared first on MarTech.
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on AdExchanger.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example, […] The post Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It) appeared first on AdExchanger.
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI via @sejournal, @martinibuster
Google's Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster. The post Google’s Titans And MIRAS: Significant Advancement In Long-Context AI appeared first on Search Engine Journal.
WordPress User Registration & Membership Plugin Vulnerability via @sejournal, @martinibuster
Critical vulnerability in WordPress User Registration & Membership plugin enables unauthenticated attackers to obtain administrator role. The post WordPress User Registration & Membership Plugin Vulnerability appeared first on Search Engine Journal.
Global M&A market finds footing in 2025 but UK declines 10%
The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure.
In the AI era, brand-building is more valuable than ever
AI is reshaping how people think, choose and buy – and, in doing so, it’s elevating the importance of brand-building.
VCCP tops 2025 global creative league amid tough competition from Publicis
Meanwhile, Campaign Red lists the key creative wins reported globally last year.
WPP Media agencies shift to pitching together
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
Tesco concludes closed media agency review
Supermarket extends media planning and buying brief with EssenceMediacom.
Do good things still come to those who wait?
Understanding anticipation, its value and what drives it, is not just interesting, but essential.
Formula E selects agency for CRM and fan engagement
Agency was crowned after competitive pitch run by Formula E’s procurement team.
WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
The problem with “women-focused” marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages
In today’s Digest we discuss the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth. The post Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages appeared first on ExchangeWire.com.
FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech
FirstPartyCapital has announced the launch of a new corporate innovation model. The post FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech appeared first on ExchangeWire.com.
Creator’s guide for writing brand pitch emails
A practical guide for creators to write effective brand pitch emails, with process steps, pro tips and follow-up best practices.
How McDonald’s CEO’s Big Arch video escaped the brand’s control
Reaction to Chris Kempczinski’s post underscores how quickly online audiences can reshape a corporate message.
Geico’s new CMO on the insurer’s push into women’s sports and its agency approach
Arianna Orpello, Geico’s CMO since January, has already signed a multiyear deal with basketball star Azzi Fudd.
Sturdy’s design of Bad Bunny concert residency tops 2026 Astroland Awards
Oscar Mayer’s Wienie 500 and Ikea’s “Sleep Talk Reviews” are among the other winners at the Gerry Graf event.