News
21,114 articles covering the AdTech ecosystem
The Agentic Web Is Splitting Into Two Bets: Identity And Capability via @sejournal, @slobodanmanic
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do. The post The Agentic Web Is Splitting Into Two Bets: Identity And Capability appeared first on Search Engine Journal.
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...] The post Attekmi Introduces SSP VAST Handling & Validation appeared first on ExchangeWire.com.
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...] The post DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online appeared first on ExchangeWire.com.
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...] The post Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC appeared first on ExchangeWire.com.
Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers
Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...] The post Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers appeared first on ExchangeWire.com.
Inside 2026 ad budgets—commerce and gaming grow as dollars get stricter
Ad Age reporters discuss 2026 ad budgets: resilient overall, shifting toward measurable channels as streaming sports, commerce and gaming gain and linear faces pressure.
Nostalgia sells, but there’s a catch
The subtle ability to be both nostalgic and future-facing will be increasingly important in an AI world.
Agency Brief—Visit California’s shift, marketers struggle to act on data
This week, we’ve got the exclusive on Visit California’s first brand agency change in two decades, plus a look at WFA and Ebiquity’s new report.
The best campaign of June 2026, according to Ad Age readers
Ad Age readers voted for their top creative campaign of June 2026 in a fierce competition.
Ads of the Week: 8 Campaigns That Caught Our Eye, From KFC to Reebok
KFC, Twix, Wendy’s, Reebok, and more are behind the week’s most notable ads.
IAS’s 21st Media Quality Report Shows How Proactive Optimization Turns Media Quality into a Performance Engine
As AI-generated content is rapidly evolving the media ecosystem across digital channels, new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth. Integral Ad Science (IAS), a leading global platform connecting AI-powered media quality to real business outcomes, released its 21st Edition of its Media Quality Report […]
Picsart’s Earn Program Crosses $1M in Creator Earnings Less Than 2 Months Since Launch
Picsart has welcomed over 80,000 creators to the Earn program, removing traditional monetization barriers by rewarding talent and output over follower count Picsart, the AI content creation platform where 100M+ creators worldwide make and monetise video content, announced that participants in its Earn with Picsart program have collectively earned more than $1M for the video content […]
TomorrowZone and Initium SoftWorks Partner to Bring Strategic Clarity to Digital Transformation and AI Initiatives
Initium SoftWorks and TomorrowZone have announced a partnership to help organizations bring greater strategic clarity to digital transformation and AI initiatives. The collaboration combines TomorrowZone’s clarity-first advisory approach with ISW’s expertise in content services, document management, intelligent document processing, integrations, and process automation. Together, the companies aim to help business and technology leaders align on […]
Genpact Partners with Nestlé Business Solutions to Establish New Global Capability Center
Partnership combines Genpact’s process intelligence, domain expertise, and advanced technology solutions to help Nestlé accelerate process transformation. Genpact, an agentic and advanced technology solutions company, announced a partnership with Nestlé Business Solutions (NBS), the global shared services network of Nestlé Group, to establish Nestlé’s new Global Capability Center (GCC) in India. The partnership will combine Genpact’s […]
Bright Creation Marks Seven Years of Supporting Digital Growth for UK Small Businesses
London digital agency celebrates seven years after serving 500+ businesses, launching 200+ websites, and delivering 100+ SEO campaigns. London-based digital agency celebrates seven years of helping more than 500 businesses across 12+ industries with web design, branding, SEO, and digital marketing, while achieving a 95% client retention rate and a 4.4-star Trustpilot rating. Bright Creation […]
Jonah Advances AI Visibility Strategies for Property Websites with the Rollout of its Specialized Schema Architecture
Jonah, the leading provider of premium, fully integrated websites for the multifamily industry, advances AI visibility strategies for property websites with the rollout of its specialized schema architecture. Jonah adopted the Schema.org language as the base for all of its Premium websites. As AI search engines increasingly prioritize and surface information presented with structured data […]
A Leading North American Transportation and Logistics Provider Selects Datamatics to Implement Salesforce CRM
Datamatics, a global Digital Technologies, Operations, and Experiences company, announced that it has been selected by a leading North American transportation and logistics company to implement Salesforce Cloud, enhancing CRM effectiveness and customer experience across its operations. The client manages a high volume of customer interactions across diverse transportation and logistics operations. To strengthen CRM visibility […]
Munif Abdulhadi Launches Official AI and Digital Innovation Platform
Dubai-based AI specialist Munif Abdulhadi launches his official platform showcasing AI, augmented reality, and interactive digital innovation. Munif Abdulhadi Launches Official AI and Digital Innovation Platform Artificial Intelligence Specialist, digital creator, and AR Lens Designer Munif Abdulhadi has announced the launch of his official digital platform, bringing together his professional portfolio, media presence, published work, and […]
DigiTrans Announces DigiTrust Evidence Assistant Is Now Available in ChatGPT
Built using OpenAI’s Apps SDK, DigiTrust helps teams experience customer-safe evidence workflows in ChatGPT using synthetic demo evidence. DigiTrans LLC today announced that DigiTrust Evidence Assistant is now available in ChatGPT. Built using OpenAI’s Apps SDK, DigiTrust Evidence Assistant helps prospects, partners, security reviewers, procurement teams, and customer assurance stakeholders experience evidence workflows directly inside […]
Kyle Eggleston Launches Kyles.tools, Free AI Search Tools for Small Businesses
New suite tracks how ChatGPT, Gemini, Perplexity and Google’s AI answer customer questions about any brand — with guidance built in, not just dashboards Kyle Eggleston, a Chicago-based SEO consultant with more than two decades of experience and founder of Digital Marketing Solutions, LLC, today announced the launch of kyles.tools, a suite of free and affordable AI […]
The Stack: AI Reshapes Media
This week, AI continued to reshape media, advertising and streaming, while major leadership changes and industry deals signalled the next phase of competition across the digital landscape. In today’s MadTech Daily, we cover Netflix expanding its short-form video offering through [...] The post The Stack: AI Reshapes Media appeared first on ExchangeWire.com.
Wrike Introduces Conversational AI Agent Builder Alongside a Series of Platform Updates
Driven by rapid customer adoption, surpassing 5.5 million AI actions, the new intuitive agent builder eliminates technical barriers, making end-to-end automation accessible to every team. Wrike, the trusted work delivery platform for people and AI, has launched its new Conversational AI Agent Builder, developed side-by-side with customers to make end-to-end workflow automation accessible to everyone. […]
AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively
New Thryv SMB survey finds a third are spending more on AI despite a growing skills gap that could turn fast adoption into a liability AI adoption among U.S. small businesses has risen to 66%, up from 55% a year ago, even as 70% of owners admit to needing more training to use the technology […]
tvScientific by Pinterest Launches Certified Measurement Partner Program
INCRMNTAL, Measured, Singular and WorkMagic join as launch partners as advertisers demand clearer proof of Performance TV outcomes tvScientific by Pinterest, the Performance TV advertising platform, announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across […]