News

24 Gen Zers to watch in marketing and advertising

This year’s Gen Zers to Watch list highlights 24 rising young professionals already making an outsized impact on the advertising and media industry.

Garnier - The Signature - 4m16s

Inside the Credit Card Wars for Luxury Customers

Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?

ADWEEK’s 2026 Architects of Culture: Ensuring Trust and Business Performance Rise Together

Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.

The Points Guy’s Nick Ewen Has 28 Credit Cards. Here’s How He Tracks His Benefits

Points maxxing is for the spreadsheet warriors.

ADWEEK Agencies Advantage: AI Is Upending Agency Business Models

Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs

Texas-Loving Tecovas Follows Up Super Bowl Ad With a 14-Minute Film

Is underwriting a movie as effective as product placement?

ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising

The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.

NPR Turns Its Logo Into Questions in Defense of Curiosity

NPR's new campaign flips its logo to defend the public’s right to stay curious.

Heineken’s New Documentary Has a Mission: Save the Local Pub

Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […] The post The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All appeared first on AdExchanger.

Chupa Chups wraps up "hardest to open lollipop yet"

Social campaign by BBH includes lollipop with carbon composite shell, coated in silicon carbide, wrapped in aramid fibres and dipped in liquid rubber.

Will Cindy Rose's plan save WPP?

Campaign's journalists give their take on WPP's investor presentation and if chief executive Cindy Rose's plan will turn around the fate of the company.

Bupa UK picks Ace of Hearts to work on creative and strategy

Pitch process was managed by Ingenuity+.

As hold cos restructure, BBDO reframes client relationships

Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relationships.

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]

OpenAI’s ad push begins, and The Knot is co-piloting

Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes.

From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.

Agencies grapple with economics of a new marketing currency: the AI token

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

WTF is Meta’s Manus tool?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI. The post Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages appeared first on AdExchanger.

Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner […] The post Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest appeared first on AdExchanger.

Google AI Generated Landing Page Patent Is Limited To Shopping & Ads via @sejournal, @martinibuster

Google's landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. The post Google AI Generated Landing Page Patent Is Limited To Shopping & Ads appeared first on Search Engine Journal.

Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign

Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.