News

Google AI Overview Citations From Top-Ranking Pages Drop Sharply via @sejournal, @MattGSouthern

New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations. The post Google AI Overview Citations From Top-Ranking Pages Drop Sharply appeared first on Search Engine Journal.

Boomshot

Boomshot, the award-winning creative production company known for delivering high-impact work across sports, culture, and entertainment, announced leadership updates as Managing Director Meredith Weiss becomes the company’s sole owner and Principal, and Krysia Johnstone is promoted to Executive Producer.

The McDonald’s CEO Can’t Seem to Stomach His Own Burger

This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.

Anthropic Is Cashing In on OpenAI’s Pentagon Deal

As 'Cancel ChatGPT' goes viral, Anthropic is promoting a free tool that lets defectors bring their chat history with them.

EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety

The Elon Musk-owned platform is pitching advertisers on Grok for brand safety—just weeks after the chatbot flooded the platform with nonconsensual deepfakes of real users.

Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront

Amazon Ads confirmed Danielle Carney has left the company.

Google Clarifies How It Picks Thumbnails For Search, Discover via @sejournal, @MattGSouthern

Google updated its Image SEO and Discover documentation to explain how schema markup and the og:image meta tag influence thumbnail selection. The post Google Clarifies How It Picks Thumbnails For Search, Discover appeared first on Search Engine Journal.

Agencies should shift to solution-led pricing models, global agency body says

VoxComm’s guidance aims to help agencies reap the rewards for helping brands grow in light of AI.

Hoka x Foot Locker - Right Shoe, Wrong Gucci - 33s

16 creative campaigns to know about today

The Ad Council invents a new term around teen mental health, and Heineken premieres a documentary about saving a pub in Ireland.

Modelo - The Mark of a Fighter - Pursuits - 30s

Modelo - The Mark of a Fighter - Milestones - 30s

Modelo - The Mark of a Fighter - Hustles - 30s

Modelo - The Mark of a Fighter - Hard Work - 30s

NPR swaps its letters for ‘Who,’ ‘How’ and ‘Why’ in campaign about curiosity

The Mischief work is both brand exercise and public statement at a time of political pressure on public media.

NASCAR - Nascooler - 42s

Living With Bracketbrain - 1m

Are You Ready To Kick It MLS Is Back - 30s

FIFA Talent - Open Gate - 55s

The Runners - Saucony - 4m15s

Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo

The company is the first adtech firm to plug in.

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

Merrell’s first global brand platform looks to redefine the outdoors

The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

Kantar Media enters new era as Fifty5Blue following $1B sale

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.