News
21,114 articles covering the AdTech ecosystem
Half of Marketers Increased CTV Budgets This Year, But Only 33% Fully Trust Platform-Reported Performance Claims
As CTV gains budget and moves deeper into performance conversations, buyers are asking harder questions about proof, accountability, and business impact Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, released new research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming […]
Cannes-terview: Why Nespresso Prefers Unfiltered Conversations
What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […] The post Cannes-terview: Why Nespresso Prefers Unfiltered Conversations appeared first on AdExchanger.
LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All appeared first on AdExchanger.
The Home Depot sees Hispanic market as a ‘huge growth opportunity’
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Intuit’s Shape-Shifting Media; OpenAI Studies Abroad
Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month, […] The post Intuit’s Shape-Shifting Media; OpenAI Studies Abroad appeared first on AdExchanger.
Why Challenger Brands Win by Solving Different Problems
The biggest opportunities for challenger brands often come from solving problems established competitors have overlooked. This founder perspective explores why educating the market, not simply promoting a product, can be the key to winning in saturated markets. Americans spent over $121 billion on shoes last year, according to the Footwear Distributors & Retailers of America, […] Why Challenger Brands Win by Solving Different Problems first appeared on Street Fight.
Watch the newest commercials from Secret, HBO Max, Progressive and more
Secret says its Secret Clinical antiperspirant deodorant offers “100-hour protection in 100-degree heat.”
Anthropic invites the hard questions about AI in latest Claude campaign
Mother London’s new spot comes as Anthropic is collecting public concerns and promising transparent follow-up.
Week of June 29 Morning News Ratings: CBS Mornings Grows Ahead of Holiday
GMA had gains in the Adults 25-54 demo.
Hasbro debuts Play-Doh for adults
The toy company is entering into adult crafting and home decor with the launch of Blooms by Play-Doh.
Levi’s World Cup virality could boost Q3
Meanwhile the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.
Are grocers making smart investments in back-end AI?
Retailers should lean into tech partnerships to alleviate operational pain in the short term, while laying the rails for agentic operations, experts said.
CEOs fear they’re underinvesting in AI
More than half of chief executives are concerned their businesses will fall behind due to limitations in technology foundations, according to a new survey.
Meta introduces AI-powered room visualization feature
With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.
Movers & Shakers: AMV BBDO, Dentsu Creative, Leo UK, Mediasense, Uncommon, Feral, Wonderhood and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Pitch Update: Coca-Cola, Booking.com, Fujifilm, Skechers, Haier, Brook Taverner, Spire Healthcare and more
Campaign's weekly round-up of pitches, reviews and account wins.
Pablo MDs Harriet Knight and Hannah Penn depart
Knight and Penn became joint managing directors in 2021.
Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages’ Nathan Rosenberg
Plus, why the real marketing happens after the experience.
Week of June 29 Evening News Ratings: World News Tonight Wins Short Week
CBS Evening News fell below the 4 million-viewer mark
Rapid delivery cements itself as a ‘mainstream’ grocery option, report says
The fulfillment method has established a loyal user base that uses it for a full range of everyday household needs, Coresight found.