Half of Marketers Increased CTV Budgets This Year, But Only 33% Fully Trust Platform-Reported Performance Claims

As CTV gains budget and moves deeper into performance conversations, buyers are asking harder questions about proof, accountability, and business impact Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, released new research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming […]

Last updated Jul 10, 2026 by ATDb automated enrichment