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21,114 articles covering the AdTech ecosystem
Brookshire Brothers rolls out AI tool for planning promotions
The Texas-based grocer said the tech implementation will help it better execute deals and measure their performance.
Thrifting, consumer habits may help shift textile recycling challenges
A resurgence of secondhand shopping, new sorting methods and policy initiatives are all poised to help shift the needle on textile waste, speakers at a NERC webinar said.
Back-to-school shoppers head to mass merchants, department stores
Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.
Destination XL board rejects go-private offer — again
The retailer's board recommended shareholders reject an updated offer from Zodiac Partners, calling it an opportunistic move on DXL’s current market pressures.
Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents
Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance. Cresta, the leading customer experience AI platform, announced the launch of Cresta Training Simulator, an agentic training product for human agents that replaces scripted role-play with live, […]
Getty Images Extends Creative and Editorial Subscriptions to Individual Professionals
New single-seat plans bring Getty Images’ world-class creative and editorial visual content to individual creators, marketers, and editorial professionals Getty Images, a preeminent global visual content creator and marketplace, announced new single-seat Creative and Editorial image subscriptions. The plans give independent professionals the same subscription-based access to Getty Images’ premium visuals that the world’s top […]
New York Times and Other News Outlets Accuse OpenAI of Lying in Discovery, Demand Legal Sanctions Against AI Giant
The New York Times and several news outlets on Thursday filed a motion for sanctions against OpenAI, accusing the company of concealing its ability to search the training datasets and output logs for its models for more than two years as they sought company documents. The motion’s plaintiffs included the Times, the Daily News, the […]
How Aéropostale entertains Gen Alpha with a creator-led mini-series
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
Sociable: Meta adds updated disclosure tags for AI-generated ads
The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.
Heinz calls foul on small condiment packets in social World Cup effort
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.
How Mastercard’s Approach to TV is Evolving
Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In Read More
Airbnb hires a new creative VP from OpenAI
Airbnb hired Michael Tabtabai as VP of creative after he spent 11 months in a similar role at OpenAI.
Adidas, Apple, Coinbase, Levi’s and Nike earn Emmy nominations for best ad
Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.
How Amsive’s audience-led approach drove a 40% rise in customer growth
Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase in annual customer growth driven by performance marketing and 134% ROI over three years.
Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.
How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […] The post How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026 appeared first on AdExchanger.
The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.
UNFI names new COO as it shakes up C-suite
The changes, which include promoting Matteo Tarditi to president and chief operating officer, aim to help align the distributor’s “leadership structure with the next chapter of UNFI’s value creation strategy,” CEO Sandy Douglas said.
Infobip Acquires SocketLabs to Expand Its Enterprise Email Infrastructure
Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip The global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email. The acquisition reinforces Infobip’s position in the email infrastructure and […]
SeoSamba Launches LocalEko: Done-for-You Local Marketing That Runs in the Background for Agencies and Their Clients
SeoSamba announced the launch of LocalEko, an autonomous marketing and sales automation engine designed for marketing agencies, white-label providers. Built on the principle of done-for-you local marketing that runs in the background, LocalEko enables agencies to deliver continuous local SEO, content, and AI-driven visibility outcomes for clients – without requiring constant manual execution, tool management, or […]
ChatCut Launches Codex Plugin, Bringing a Full AI Video Editor Into Codex
Every edit returns as a real, editable timeline with Codex plugin by ChatCut, so users can keep directing the AI or take over the cut by hand. Today, ChatCut announced the launch of its Codex plugin, giving users access to a full AI video editor without leaving a Codex chat. With the Codex plugin, ChatCut users can […]
Netflix Inks Exclusive Deal for Video Episodes of Vox Media Podcasts ‘Unexplainable,’ ‘Switched on Pop’
Netflix is still signing checks to fill out its growing podcast lineup. The streamer’s latest pact is with the Vox Media Podcast Network, now owned by James Murdoch’s Lupa Systems, for exclusive rights to video versions of podcasts “Unexplainable” and “Switched on Pop.” Under the deal, video episodes of Vox’s “Unexplainable” and Vulture’s “Switched on […]
AI Platform Character.ai Introduces Suite of Microseries Focused on Anime, Horror, Action Adventure: ‘Deeper Connection Between Fans and Characters’
Character.ai is getting into the microseries game. The company, known for letting its users generate and engage with a suite of original and user-generated characters, is introducing “c.ai Series,” a collection of microseries created using characters native to the Character.ai platform. In a blog post Thursday, the company said c.ai Series differs from traditional microseries […]