News

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

Why SEO Now Depends on Citation-Worthy Content [Webinar] via @sejournal, @hethr_campbell

How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers that selectively cite the brands and sources they trust. This shift is creating both opportunities and risks for many marketers…  Traditional SEO still very much matters, but visibility now depends increasingly on how your brand and content are mentioned, cited, and understood across the entire […] The post Why SEO Now Depends on Citation-Worthy Content [Webinar] appeared first on Search Engine Journal.

YouTube’s AI Slop Problem And How Marketers Can Compete via @sejournal, @MattGSouthern

"AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy. The post YouTube’s AI Slop Problem And How Marketers Can Compete appeared first on Search Engine Journal.

Information Retrieval Part 4 (Sigh): Grounding & RAG

Explore information retrieval grounding and retrieval augmented generation to enhance LLM outputs with trustworthy sources. The post Information Retrieval Part 4 (Sigh): Grounding & RAG appeared first on Search Engine Journal.

Tesco launches new brand platform by asking 'Need anything from Tesco?'

It was created by BBH London.

Omnicom folds MRM into Rapp and Critical Mass

MRM brand closes in the UK and US, but will remain in some smaller markets.

Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... The post Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next appeared first on ExchangeWire.com.

Jim Beam links a Prohibition tale to its sponsorship of Cadillac’s F1 team

The bourbon brand launches a global campaign tying its Kentucky roots to Cadillac’s Formula 1 debut.

Telstra - Wherever We Go 2 - 90s

Telstra’s ‘Telstrut’ is back, now with a load of backup dancers

The new film from Bear Meets Eagle On Fire expands the whistling walk into a nationwide dance.

Heineken - The Pub That Refused To Die - 10m

Uber - close - 2m30s

Streeteasy - Caller Pizza - 43s

Suave - Smell Like Your Ex(foliating Body Wash) - 30s

Asics x Thom Browne - Crossed Paths - 15s

Ollie - Feed the Obsession - 30s

ChatGPT’s Criteo partnership shows how ad tech is coming to AI ads

ChatGPT brings in Criteo to expand marketer adoption of its fledgling ad platform, bringing in commerce and ad tech support.

Watch the newest commercials from Vuori, Philadelphia Cream Cheese, Gorjana and more

Vuori promotes its BlissBlend Form activewear.

ADWEEK Launches Commerce All-Stars 2026

ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space.   ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]

Acing Brand Experience With Mammut CMO Nic Brandenberger

Understanding what consumers actually want, live at the World Economic Forum.

L’Oréal Brands Maybelline New York, Essie To Share VML as US Social Agency

The beauty brands are outsourcing social to one agency-led team

How News Networks Covered the Military Action in Iran

The story broke early Saturday morning, forcing the various news outlets into breaking-news mode.

How to drive real ROI with AI in B2B marketing

AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. The post How to drive real ROI with AI in B2B marketing appeared first on MarTech.

When attribution stands in for accountability

Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility. The post When attribution stands in for accountability appeared first on MarTech.