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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well | ATDb

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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

DigidayMarch 4, 2026Krystal ScanlonRead original

Last updated Mar 4, 2026 by RSS Ingestion

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One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.