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In customer service, third-party gen AI tools are beating brand chatbots

In customer service, third-party gen AI tools are beating brand chatbots

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

Source: Marketing DivePublished: Jul 13, 2026

Last updated Jul 13, 2026 by ATDb automated enrichment