How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […] The post How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 appeared first on AdExchanger.

Last updated Jul 13, 2026 by ATDb automated enrichment