Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?

Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window for creator content. Starting today, new episodes of Shetty's On Purpose podcast won't be available on YouTube. Instead, the exclusivity for those eps will be shared between Netflix and Spotify. Last month, Netflix and Spotify announced a deal to bring Shetty's hit podcast -- which ranks among the top ten health and wellness podcasts on the Apple charts -- to their respective platforms. Though the terms of the deal were not confirmed, Variety estimated that Shetty's exclusivity deal was worth $100 million. Visit Tubefilter for more great stories.

Last updated Jul 14, 2026 by ATDb automated enrichment