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All Things, RCP and Unfinished created the campaign.

AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...] The post AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth appeared first on ExchangeWire.com.

OpenAI races to prove it can turn 800 million users into a sustainable business — through ads, enterprise and even a slice of your scientific breakthrough. The post The latest AI-powered martech news and releases appeared first on MarTech.

The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. The post Enablement platforms Highspot and Seismic announce merger appeared first on MarTech.

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s Next? appeared first on AdExchanger.

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.

Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.

Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.

Chili’s debuts a Margarita of the Month Club, and Google marvels at Olympic moments with its “How Is It Possible?” campaign.

Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]

Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. The post Is your B2B lead management engine built for today’s reality? appeared first on MarTech.

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads appeared first on MarTech.

Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.

Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for Read More

Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.

Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.

For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that. The post B2B marketing on Instagram: What you need to know appeared first on MarTech.

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.