News

Snickers got a roomful of Reeses to endorse its peanut butter products

BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.

Miller High Life to auction one-of-a-kind ‘JukeKeg,’ a jukebox with a beer tap

The custom Crosley build mixes Bluetooth music, glowing lights and a working keg tap in one machine.

Miller High Life - JukeKeg - 41s

Mini - Mini Icon Drops - 30s

‘Scary Movie’ launches Subservient Ghostface, a play on Subservient Chicken

Loop’s campaign lets you order the classic villain around with interactive prompts.

Paramount - Subservient Ghostface trailer - 30s

Schweppes rebrand - 36s

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

Nike, McDonald’s, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt

To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide

Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.

Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners

Former Leo Burnett executive creative director joins newly formed agency as chief creative officer

Marketers Can’t Optimize Their Way Out of Their Trust Problem

Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us.  And we did […]

How Crocs Turned ‘Ugly’ Into Cultural Cool ft. CMO Terence Reilly

On treating mockery as a market opportunity rather than a threat.

Ferrari Just Pulled a Jaguar

Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.

3 things you must know to get AI-native advertising right

Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. The post 3 things you must know to get AI-native advertising right appeared first on MarTech.

AI agents are exposing martech’s weak point

A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows. The post AI agents are exposing martech’s weak point appeared first on MarTech.

AI is not the skill email marketers need most

The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. The post AI is not the skill email marketers need most appeared first on MarTech.

Vox Media CRO Geoff Schiller joins Screenvision as CEO

Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. […] The post Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data appeared first on AdExchanger.

Zapier Survey: 63% of Ops Professionals Say Internal Bottlenecks Are Costing Their Companies Revenue

The Cost of Disconnected Work Report finds teams running three or more request platforms are far more likely to lose money to missing or delayed work Zapier, the leading AI orchestration platform, released its Cost of Disconnected Work Report, a survey of roughly 800 project managers and operations professionals about how internal requests move through […]

Idle data is as good as no data

Data only creates value when it changes what happens next. Obvious as it may seem, many organisations still treat data collection as progress in itself. All the tracking, dashboards, warehousing, reporting, and customer analytics still don’t prevent the experience from feeling generic, slow, or disconnected. The issue isn’t a lack of data. It’s that teams […]

Zendesk Appoints Tifenn Dano Kwan as Chief Marketing Officer

Transformational GTM Leader Joins to Scale Global Growth and Capture the Autonomous AI Opportunity Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer. This appointment comes as Zendesk accelerates its push into creating a true Autonomous Service Workforce. Dano Kwan will oversee the global marketing organization with a specific focus on market differentiation and […]

Infovision Social Is Now “InfoVision Intelligence”, Expanding into AI-Powered Decision Intelligence for Modern Enterprises

The transition reflects our evolution into a future-ready intelligence partner for the next era of enterprise. InfoVision Social announced its evolution into InfoVision Intelligence, a decision intelligence partner, redefining how enterprises turn complex data into actionable, real-time decision through innovative, AI-powered solutions. The research and consulting business unit of InfoVision Inc. a digital transformation partner […]