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20,935 articles covering the AdTech ecosystem
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But […] The post The Sheep That Bit Back; Apple’s Buying The Cheap Soap appeared first on AdExchanger.
Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster
Google's John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms. The post Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms appeared first on Search Engine Journal.
Programmatic DOOH: Why Chinese Brands are Conquering Global Screens
Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format… The post Programmatic DOOH: Why Chinese Brands are Conquering Global Screens appeared first on ExchangeWire.com.
Omnicom Tops 6% Organic Growth in Q2 as John Wren Hits $69.3M Payout Target
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway.
OpenAI introduces suite of performance upgrades for ChatGPT Ads
The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of Google and Meta in the near future.
Retail Media’s Goal is Effortless Shopping, Not Just More Ad Inventory: Mirakl’s Hallock
CANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t impressions or clicks but whether it actually drives purchases. Commerce media has expanded far beyond a single touchpoint, now reaching […]
AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern
Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console. The post AI Opt-Out May Cost Sites A Google Top Stories Spot appeared first on Search Engine Journal.
Equinox pulls AI ad after creators call out racist Asian stereotypes
Dozens of content creators accused the fitness chain of perpetuating racist stereotypes about Asian women.
Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced
Four other reporters were named to the CBS News program
AI Is Only as Smart as the Data You Feed It: Alliant’s Dave Taylor
CANNES, France – Artificial intelligence may be the hottest guest at every advertising conference, but Dave Taylor isn’t ready to hand it the keys just because it showed up wearing a shiny new algorithm. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, the chief product officer at Alliant argued […]
Gold Medal Figure Skater and Magic: The Gathering Superfan Amber Glenn on Her 100,000-Card Collection and What She’d Want in Her Own ‘Secret Lair’ Set
Figure skater Amber Glenn went viral during the Milano Cortina 2026 Winter Olympic Games, partly because she won a gold medal and partly because she outed herself as a huge fan of Hasbro’s popular tabletop card game Magic: The Gathering. On multiple occasions throughout the games’ TV coverage, the Team USA member was seen opening […]
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly. The post The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call appeared first on Search Engine Journal.
Watch the newest commercials from Burger King, The Economist, BetterSleep and more
Burger King serves up another in a series of updates on its ongoing revamp.
Experiential is Central to Cannes Lions’ Evolution
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic
Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers. The post Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web appeared first on Search Engine Journal.
Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 via @sejournal, @MattGSouthern
Data ties higher AI detector scores to lower positions and to fewer pages in Google's index, though heavily flagged pages still rank in top 10. The post Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 appeared first on Search Engine Journal.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
Retail Media Knows What You Want Before Your Shopping Cart Does: Walmart Connect’s Brett Wein
CANNES, France – Retail media loves to brag about signals, identity and deterministic data. Brett Wein, vice president and head of food at Walmart Connect, has a simpler pitch: if someone buys groceries every week and starts lingering around mattress listings, that probably tells you something. Speaking with Beet.TV contributor David Kaplan at the Cannes […]