IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment

Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.

Last updated Feb 12, 2026 by ATDb automated enrichment