News

The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

Winners will be announced on Thursday 19 March at a ceremony at Royal Lancaster London.

Wieden+Kennedy Portland revisits the viral 2014 anthem with a less stalker-y take on letting sons grow up.

CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.

Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a […]

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams. The post Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse appeared first on Search Engine Journal.

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. The post Google’s Search Relations Team Debates If You Still Need A Website appeared first on Search Engine Journal.

Campaign rounds up the campaigns from brands that are feeling the love for Valentine's Day.

After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes amid a record annual loss.

In this week's Week in Review: Sky's ITV takeover talks reportedly slow down, Substack makes the move to TV, and Dentsu' CEO resigns after a tough year for the company. Top Stories Sky’s ITV Acquisition Talks Have Reportedly Slowed Down Sky's negotiations to buy fellow UK broadcaster ITV have slowed down in recent weeks, Reuters Read More

Some 23 photographers captured reactions across 11 time zones from Puerto Rico to Tokyo.

Made with Rebolucion AI and About, “Valentine’s DA.I.” explores the emotional potential of AI storytelling.

The company installs its Japan chief to revive its struggling overseas business

Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy. The post Navigating identity in a cookieless, compliant world appeared first on MarTech.